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Why marketers aren't getting maximum ROI online

Why marketers aren't getting maximum ROI online Bob Garfield


Conversation timeline


0:30 - "I'm a CMO who wants to buy advertising. How many different options do I have?"
1:28 - What's the best use of ad dollars today?
2:00 - Is anyone getting their money's worth online?
3:00 - You have to be aware of the best and worst opportunities.
4:00 - Surround yourself with best-in-class technology.
4:45 - How do you stay on top in a quickly shifting marketplace?
5:30 - The importance of finding the right talent and technologies


Run time: 7:02

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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