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Why some digital marketing titles are meaningless

Why some digital marketing titles are meaningless Bob Garfield

Conversation Timeline:

0:00 - The term VP of digital marketing means nothing because...
1:00 - We need to focus on understanding our customers
1:30 - What is digital's role in the marketing mix?
2:12 - How many TV ads does a consumer watch before he engages?
3:00 - In digital, everything is documented
4:15 - You're guaranteed to fail if you're not listening
5:45 - Insights you can't gain through a focus group
6:45 - Customers don't always see a company as a whole. They see pieces.
8:00 - A eureka moment at Coca-Cola
9:15 - The next big thing...

Run time 10:44

Bob Garfield is a columnist, critic, essayist, pundit, international lecturer and obscure broadcast personality. He isn’t exactly a media whore, but he’s extremely promiscuous. Garfield’s “Ad Review” is a prominent feature of Advertising Age, where...

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