ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

3 creative YouTube ideas for brands

3 creative YouTube ideas for brands Laura Lee

We know YouTube can be a treasure trove of value for brands. But sometimes you have to think outside the box to get viewers' attention. Here are some creative ideas to get us started. iMedia's Bethany Simpson spoke with Laura Lee, YouTube's director of content partnerships, about the creative phenomenon that is branded web video.




Conversation highlights
0:00 — Advice for integrating YouTube content into a media plan
0:40 — Dodge partners with The Onion
1:15 — Gillette's "The Best a Fan Can Get" campaign and RedBull
2:00 — Experiment and work outside the box
2:40 — A creative phenomenon
3:45 — Interactions and conversions
Run time is 4:54


Laura Lee joined YouTube in 2007 and is based out of New York. She leads YouTube’s Entertainment East team focusing on broadcasters, cable networks, film studios, aggregators, digital media, and original programming partnerships for the East Coast and Canada. While at YouTube, she has cultivated numerous relationships with partners such as NBCUniversal, Discovery Networks, Lionsgate, Sony Pictures, CBS, and AETN among others, and led the launch of YouTube’s Rentals product (VOD).

Comments

to leave comments.