We know YouTube can be a treasure trove of value for brands. But sometimes you have to think outside the box to get viewers' attention. Here are some creative ideas to get us started. iMedia's Bethany Simpson spoke with Laura Lee, YouTube's director of content partnerships, about the creative phenomenon that is branded web video.
0:00 — Advice for integrating YouTube content into a media plan
0:40 — Dodge partners with The Onion
1:15 — Gillette's "The Best a Fan Can Get" campaign and RedBull
2:00 — Experiment and work outside the box
2:40 — A creative phenomenon
3:45 — Interactions and conversions
Run time is 4:54
Laura Lee joined YouTube in 2007 and is based out of New York. She leads YouTube’s Entertainment East team focusing on broadcasters, cable networks, film studios, aggregators, digital media, and original programming partnerships for the East Coast and Canada. While at YouTube, she has cultivated numerous relationships with partners such as NBCUniversal, Discovery Networks, Lionsgate, Sony Pictures, CBS, and AETN among others, and led the launch of YouTube’s Rentals product (VOD).