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9 social media hacks you need to embrace now

9 social media hacks you need to embrace now Jay Baer

Social media isn't inexpensive, it's just different expensive. To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag. Thus, one of the characteristics that sets adept practitioners of social media apart from less successful adherents is wise use of time.

Using your limited social media time wisely is all about going beyond the obvious activities. If you're doing the exact same things everyone else is doing in social, I can guarantee you will not have an advantage. But, if you do some things differently, you may find activities where the reward is disproportionate to the effort. These nine efficiencies -- hacks -- are what you need to embrace right now.

Listen to podcasts
Sure, they've been overcome by newer and sexier social flavors du jour but podcasts are still the best way to spend time when you're not in front of a screen. Driving to work? Listen to Mitch Joel's Six Pixels of Separation or MarketingProfs' Marketing Smarts with Matthew Grant. Working out? Put on the earbuds and embrace John Jantsch's Duct Tape Marketing, or Chris Penn's Marketing Over Coffee.

Take and curate photographs
I'm not certain if a picture is worth a thousand words, but it's definitely worth 140 characters. This is the year that photos challenge writing as the lingua franca of the social web: Instagram; Pinterest; Path; Google + using large thumbnails in the news feed; face recognition technology. All trend lines point toward photography. If you're not taking and posting pictures to dedicated photo networks and cross-posting (when appropriate) to Twitter and Facebook, you're missing out on a huge opportunity to grow your network and see the world through the eyes (or cell phone cameras) of thousands of new friends.

Read LinkedIn today
It's pretty safe to say that most people keep their LinkedIn shrubbery more closely pruned than their Facebook or Twitter trees. Thus, when content is shared in LinkedIn, it often has a better chance to have been shared by people you trust, or at least people with a modicum of business sense. That's why when I'm looking for a summarized source of what's happening in the categories I care about, I turn to Linkedin Today.

Buffer your links
One of the most insidious time sucks in all of social media -- especially for content curators -- is the "Oh, I found something cool. I should share this on a social network or four!" keyboard fire that spontaneously erupts a few times a day. This kills your focus and productivity. The better approach is to set aside a chunk of time first thing each morning to find the handful of truly interesting content bon mots that are worthy, and use Buffer http://bufferapp.com/ to automatically share them across your chosen social networks at pre-determined, optimized times. While you're at it, add the Buffer button http://bufferapp.com/goodies/button to your blog too.

Use "If This, Then That" recipes
If This, Then That (IFTTT) is the best social tool nobody ever mentions. It's like a virtual assistant social media robot, where you can create an almost infinite array of conditionally-defined, time-saving tasks. Create an account and hook up all of your social profiles, blogs, cell phone numbers, etc. Then sift through the mountain of existing recipes to find processes that will save you effort.

For example, want your Twitter profile photo to change automatically when you update your Facebook profile photo? Done. Want to have your favorited tweets automatically emailed to you? Done. Want to automatically store your Instagram photos in a Dropbox account? Done. Want to automatically post to your Pinterest board any link you add to Facebook? Done.

The opportunities are nearly endless at IFTTT.com.

Create a stalker list
Grab a piece of paper, or open a new document and write down a list of the 20 people you most want to interact with in social media -- people you don't know, but want to know. Then, create a list for these people on Twitter and Facebook, and a circle for them on Google +. Where applicable, visit their blogs and bookmark them. Also subscribe to their feeds (via email, not RSS because you'll check your email every day, but not your RSS.) Find them on Instagram, Pinterest, and LInkedin and connect in those places, too.

Done? Starting tomorrow, spend 15 minutes per day interacting with these 20 people. Not in a yucky way, and not in a pandering way. If you have something interesting and relevant to add via Twitter, blog comment, or elsewhere, do it. If you don't, keep your hands to your sides. But pay attention to your list of 20, and find ways to interact with and help them. In short order, they will recognize you and you'll have grown and leveled up your network of social contacts. Make a new list every three to six months.

Interact on Google +
Let me make this clear: If you're reading this, you should be on Google +. Not for the SEO benefit -- although that's not insignificant. Not for the entertainment value -- although the large number of videos and GIFs there can be a hoot. Do it for the opportunity to interact and engage with industry professionals in a comparatively quiet and efficient location. You want to get on Chris Brogan's radar? Or Mari Smith's? Or Brian Solis's? Google + is the place to do it. It's Twitter before Oprah; Quora for the masses; blog comments but easier to use. It may not last, but for now Google + is the place to interact with people that no longer answer every tweet.

Blend personal and professional
Quit worrying about showing your real self in social media. If your social media bios talk only about who you are at work, you're leaving attention on the table. The reality is that unless you're a sword swallower or an astronaut, your personal life is more interesting than your professional life. You're a marketing director for a B2B software company? Yawn. You're a marketing director for a B2B software company, and you happen to grow prize-winning roses? That, I'll remember. What you love makes you memorable in ways that what you do cannot. There's a reason most of my bios say I'm a tequila lover.

Quit obsessing over case studies
How much time do you spend reading case studies, trying to find evidence that social media will work for your company? Case studies should be used for ideation, not ratification. Beyond the fact that case studies are often strategically irrelevant because the company profiled is in a different industry, with different goals, competitors, and customer expectations (among other variances), perhaps the biggest problem with most social media success stories is that the measures of that success are largely without real merit.

Even in the best possible scenario, where the case study in question is extraordinarily applicable to your business goals, social media situation, KPIs, budget, timeline, customer personas, and more (which is a rare alignment indeed), you are placing significant influential value on one outcome. Worry less about what some other company is doing, and worry more about doing your own work.

Social media is too complicated for you to be wasting your time, spinning your wheels on activities and behaviors that won't make much difference. I know these nine hacks will save you time and propel you forward, because I use them all consistently. But I'm sure I've missed many terrific ideas. What are you doing to save time and boost your social media efficiency?

Jay Baer is president of Convince & Convert.

On Twitter? Follow iMedia Connection at @iMediaTweet.

Homepage image sources can be found here and here.

Jay Baer is a tequila-loving, hype-free social and content strategist, speaker, and author. Named by Fast Company Magazine as one of America's leading social media consultants, he's worked with more than 700 brands since 1994 including 29 of the...

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to leave comments.

Commenter: Keith Sanders

2012, February 11

Good article thanks but I think you said it best in the beginning, Social media marketing takes a tremendous time commitment and for me time is money and I just don't have any more time to give. When I'm not running two companies I have a family and I'm still trying to squeeze in some exercise! I believe in the power of Social media marketing but I also believe in doing the things I'm good at and letting other people do the things they are good at. So for SMM I found a company called Magicbuz that has been around for a few year and they really know what they are doing which means I don't have to worry about Facebook likes and Twitter and blogs, they do it all for me.

Commenter: Andy Cheng

2012, February 02

Thanks for the tips. IFTTT is really neat.

Commenter: Bliss Hanlin

2012, February 02

IFTTT is my favorite social tool - and you are right, it flies under the radar. Really happy you mentioned it!

Commenter: Chris Grant

2012, January 31

Other than that, thanks for several interesting tips. One I hope people don't follow is Buffer, though. When I've got my social media consumer persona on, the avalanche of repetitive material all from the same person though different sources is boring and extra work.

Commenter: Chris Grant

2012, January 31

The word curmudgeon (me) is not happy with how the fine slang word "hack" is being emasculated.

Commenter: Amy Peveto

2012, January 31

I spend 15-20 minutes each morning looking through what people are talking about on Twitter, and RT'ing links and info I think provide value to our company's followers. Scheduling these posts are important so, as you mentioned, you aren't consistently distracted from the other things you're trying to get done.

However, posting is not interaction. It's important that you take time throughout the day to check on your social media accounts. Your status or tweet may have gone out automatically, but what if someone responded? What if a follower has asked a question and you know the answer? Automation is great for time-saving, but it shouldn't become a crutch.