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9 infographics marketers need to see

9 infographics marketers need to see Jim Nichols

We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations tailored for the viewing pleasure of the inquisitive marketer.

Digital marketing budget trends 2012

From 6S Marketing

It's all about you. Well, all about you and people like you. Here's a summary of digital marketing budget trends for 2012, made simple and tasty looking.

Mobile marketing statistics

From Microsoft

It's a bit large for actually viewing on a phone, but for a solid overview of mobile marketing globally, this one's hard to beat.

One nation, under video

From Column 5 and Wistia

We all know that online video consumption has grown rapidly. This clean and simple infographic shows you just how far it's come -- and how fast!

The digital lives of American moms

From Nielsen

This is a great overview of moms online, from the kings of consumer data. In one small strip, here's a profile of the American mom and her relationship with digital media. How about that Pinterest, eh?


From Parature

Marketer interest in SoLoMo has grown remarkably quickly, and that growth's just getting started. Here's a great summary of the space that gives you all the evidence you need to know that this is a significant part of the future of digital.

Consumer privacy

From Zone Alarm

This interesting infographic demonstrates the growing interest in consumer privacy and strategies to keep data safer. While marketers aren't the target here, its very existence shows that this issue ain't going away.

Digital signage

From Digital Signage Today

Don't know much about digital signage? You should. It's growing fast, and its potential proximity to the point of sale means that it can be useful when ROI is paramount. All the signs are here.

Customer loyalty


Loyalty is something we all think about, but this infographic makes the process by which it is built simple and telegraphic.

Facebook 2012

From Infographic Labs

The meteoric rise of this now-dominant web property is made visual in this beautiful and oh-so-informative infographic.

Jim Nichols is vice president of branding at ROI DNA.

On Twitter? Follow iMedia Connection at @iMediaTweet.

Jim Nichols is VP of Marketing for Apsalar. Jim has 20+ years experience in over 80 different categories, including developing successful positioning and go-to-market plans for more than 40 adtech and martech companies. He joins Apsalar after...

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to leave comments.

Commenter: Meagan Dahl

2012, September 18

Thank you for pointing out the roll of infographs in adding important value to marketers. We use infographs not just for thought leadership and information sharing, but also to deliver valuable data and insights to our clients. From the feedback we've received, they appreciate being able to see ROI and analytics results via images rather than a bland powerpoint presentation. I think that as SM and content marketing moves further and further into the world of image sharing, we will see a continued rise in tools like infographs to relay information and connect to audiences.