The cloud is absorbing the set-top box to learn more about the consumer
As the set-top box becomes more integrated with digital, it will become extremely personalized for the user. Here's why your marketing strategy may soon involve television whether you want it to or not.
Neilson is starting to measure views on smartphones and tablets
Neilson isn't just about TV anymore. Here's why the best aspects of online measurement are now being used by the television world.
Netflix wants to look like HBO, and the digital world is loving it
Who would have thought a few years ago that Netflix could pull off creating popular original content? Well, it's happened, and digital delivery networks are more than happy to accommodate the trend.