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Why your video ads failed (and theirs didn't)

Why your video ads failed (and theirs didn't) David Zaleski

Don't repurpose your TV creative -- it won't work

As tempting as it is, avoid this trap. Here's what senior brand marketers had to say about the industry practice of throwing television ads online and hoping for the best.

Know your KPIs from the get-go

Understand and agree upon what your key performance metrics will be for the video campaign. A lot of marketers try to figure it out as they go along, and it only leads to unnecessary confusion.

News flash: people hate terrible ads

Here's something simple but powerful. You can do everything right with a video campaign, but if your creative sucks no one will care. Here are some funny thoughts brand marketers shared about why bad creative results in certain failure.

David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and...

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