Don't repurpose your TV creative -- it won't work
As tempting as it is, avoid this trap. Here's what senior brand marketers had to say about the industry practice of throwing television ads online and hoping for the best.
Know your KPIs from the get-go
Understand and agree upon what your key performance metrics will be for the video campaign. A lot of marketers try to figure it out as they go along, and it only leads to unnecessary confusion.
News flash: people hate terrible ads
Here's something simple but powerful. You can do everything right with a video campaign, but if your creative sucks no one will care. Here are some funny thoughts brand marketers shared about why bad creative results in certain failure.