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21 marketing facts that will blow your mind

21 marketing facts that will blow your mind David Zaleski
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This was the first banner ad



HotWired created it in 1994 to start monetizing its website. HotWired is now Wired.com.


Seven percent of the American population has never heard of Facebook



Forty-one percent hasn't heard of LinkedIn.


Most "food" in advertising is inedible



"Food styling" makes the food unsafe to consume. Ice cubes are often acrylic, and wet paper towels are used to keep hamburger buns looking fresh and moist.


Rich Silverstein originally hated the ad campaign "Got Milk?"



The co-founder of Goodby Silverstein & Partners thought it was lazy and grammatically incorrect.


Twitter was originally called Twttr



The name was changed a few months before it launched. The first tweet was "Just setting up my twttr" by Jack Dorsey.


Fifty percent of clicks on mobile banners are accidental



They're caused by "fat-finger taps," according to GoldSpot Media.

Pharmaceutical companies spend twice as much on marketing and advertising as they do on research



Twenty-four percent of sales dollars go toward promotion, while 13 percent go toward research. Don't hold your breath for that cancer cure.


Spirit Airlines sent this email ad after the Lance Armstrong doping scandal



The ad has been heavily criticized, both for the doping reference and the red dot period making the sale look like 75 percent off instead of 7.5 percent off.


The Taco Bell Chihuahua was a girl



Her name was Gidget. She passed away in 2009 following complications from a stroke.


Mobile video is the fastest growth area in marketing



eMarketer expects the number of video viewers on smartphones to be 87 million by 2014.


Only 50 percent of consumers find content in emails they consented to receive to be credible



Nielsen conducted the study in 2012.

The average CTR for banners is 0.01 percent



According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus.


The click fraud rate for Google Ad Sense ads is about 10 percent



Google admits this up front in its Ad Traffic Quality Resource Center.


This was voted the worst ad of 2012



The ad, which topped Business Insider's list, is called "Try to contain your excitement" by DDB. Yep, that's a pee stain.


5.3 trillion display ads were served in 2012 -- up 1 trillion since 2009



These numbers, taken from comScore, equate to 883 digital ads for every man, woman, and child on the planet.


This is the most expensive commercial in history



Nicole Kidman was paid $3 million to appear, and the 2003 commercial cost $33 million. That's more than the budget for "Die Hard." Watch it here.

Tyler, the Creator created Mountain Dew's "racist" commercial



He is one of the founders of the hip hop group Odd Future. Watch the ad here.


Twenty percent of all internet page views come from Facebook



The average time on the site is 20 minutes per user.


This was the first Coca-Cola ad



It was published in 1886 in the Atlanta Journal.


This was the first (and most terrifying) Ronald McDonald



Willard Scott played him from 1963 to 1966.


Eighty percent of SMB websites don't have links to their social networks



Only 19.5 percent have a link to a Facebook page, and even fewer link to Twitter and LinkedIn.


Click here to subscribe to the iMedia YouTube channel.


"Shrugging bald smiling middle-aged man with a white" image, "Stressed Smiling medical doctor. Isolated over white background" image, "Hamburger with fries on wooden table" image, "Facebook has over 10 million Polish users" image, "Tablet PC and side slider touchscreen smartphone" image, "A man holding smartphone with one new message on a screen" image, "Dog using a computer and browsing the internet" image,"Banner set, vector" image, "MOUNTAIN VIEW, CA - MAY 26: Google announces mobile payment system" image, "Smiling Mature Woman Florist Small Business Flower Shop Owner" image, "Set of labels, tags and different shapes and color signs for sale" image, "Nuclear explosion in an outdoor setting" image, and "Sticky memo notes as a copy space background face of silhouette business man" image via Shutterstock.

David Zaleski is the Media Production Manager for iMedia Communications, Inc. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation and television lighting.  Before...

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Comments

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Commenter: Thomas wilson

2013, August 08

some of them really amazing facts.

Commenter: Greg Cooper

2013, July 30

Yay. A positive article.