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3 major shifts in the video space

Brad Piggot
3 major shifts in the video space Brad Piggot

If you thought video was big in 2012, hold on to your smartphone! Video continues to explode, and mobile viewing is in rapid growth mode. iMedia's Bethany Simpson spoke with video insider Brad Piggot, vice president of U.S. sales for Brightroll, about the changes that will define marketing in the video space this year. He also breaks down the various areas of value companies are seeing and gives us his top advice for building creative, optimizing the video experience for various devices, and more.

Conversation highlights
0:00 — Who surpassed YouTube in video ads served?
0:45 — Video budgets on the rise
1:40 — Shifts in mobile video
2:20 — Reaching audiences wherever they are
2:50 — Should we repurpose creative?
3:30 — Optimizing for all screens
4:20 — Areas to invest in
Run time is 4:39.

Brad Piggot oversees and manages U.S. sales for BrightRoll, the leading online video advertising network.


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