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Which industry giants won't survive this year?

Which industry giants won't survive this year? Julie Roehm

Things move fast in digital. Consider MySpace, Yahoo, AOL, Apple, Microsoft, Google, Samsung -- all great companies, all in very different points of their life cycle. Which of this year's major players will still be at the top next year? And what trends will have the biggest impact? iMedia's Bethany Simpson spoke with SAP's SVP of marketing Julie Roehm.



Julie Roehm is SVP Marketing, "Chief Storyteller" at SAP. Formerly, as a Marketing Strategy Consultant she served companies in all industries, of all sizes. Her client list includes, Credit Suisse, Time Inc., BIAP, Acxiom, ad agencies, and others including multiple start ups in the technology and new media spaces.

Julie Roehm is SVP Marketing, "Chief Storyteller" at SAP. Formerly, as a Marketing Strategy Consultant she served companies in all industries, of all sizes. Her client list includes, Credit Suisse, Time Inc., BIAP, Acxiom, ad agencies, and...

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