Social media lets you know what colors, styles, and trends are hot
Let's say you're a clothing brand that is crafting display creative, and your creative director is insisting that the ad have an image of your brand's red dress. But wait -- your social media audience is pinning, "liking," and favoring your blue one. What do you do? Go with the audience.
Your social crowd is raising its hand and telling you what it likes and what is resonating. If your audience is being clear about what's hot and current, you need to use that information when creating your display ads.
David Shadpour from TripleLift speaks to iMedia about why applying this information is crucial for forming current and relevant creative units.
Earned media is the new word-of-mouth marketing
Social media is the most engaging and profound digital marketing landscape that exists. A consumer who does not click on a banner ad might turn around and engage with a brand heavily on Pinterest, Twitter, and Facebook. Why? Because social media is the new word-of-mouth marketing. What are they loving about your social presence that you're not applying to display creative? Find the answer to that question, and it will change the way you approach normal online ad creation.
David Shadpour continues our conversation by explaining why earned media on social has become the 21st century word-of-mouth marketing.
Social media can directly inform your creative with technology
Is it possible that social media activity can algorithmically populate online paid media? Tech providers are tapping into this potential and the repercussions can be extraordinary for meaningful creative engagement.
David Shadpour ends our discussion by talking about why engagement can be directly driven if social media is your leader and you invest in the right technology.
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