Don't make it expensive
If Google Glass comes out and is wildly expensive, consumers will not flock to the shelves to snap up the new technology. While there will be early adopters no matter what, the goal for any new technology (especially if it's a new category) is to become as mainstream and accepted as possible. Keeping the price low and reasonable is a big step to help this happen.
Make it conveniently portable
People don't like charging things. Remember the battery life of the old iPhone? You always needed to be near a plug. While Google Glass is inherently a portable device, people really require a long battery life these days to define a device as truly portable. If Google is going to ask us to wear this technology, they can't ask us to charge it every three hours.
Katie Ford from Starcom MediaVest Group speaks about these touch points and the future of Google Glass in the tech world.
Make it hip
Apple is the king at making new technology immediately hip and cool. Right out of the gate, its designs are always sleek and stylish. It makes people want to be the first to own its products. Google Glass will only grow and succeed if people see it as the next cool thing. Google needs to make this happen, starting with design.
Make it non-intrusive
The idea that we want to be wearing a piece of technology on our faces is a concept in which Google is investing a lot of capital. It's already a stretch that we will get used to it; so one huge thing Google needs to avoid is making this technology intrusive. Whether that means too many updates or making it uncomfortable to wear, people will only get used to it if they barely realize it's on them.
Jill Griffin from Starcom MediaVest Group ends our Google Glass conversation by explaining why avoiding these two things is crucial to its mainstream survival.
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