BuzzFeed has never taken a banner ad
Believe it or not, BuzzFeed made the strategic decision to steer clear of standard banner ads. Instead, everything it produces is crafted as a social sharing piece of content. In partnership with its brands, BuzzFeed creates ROI based on the shareability of its content, which carries the brand message.
BuzzFeed's Jonathan Perelman speaks about how the company has killed it in this space.
With native, BuzzFeed goes big or goes home
BuzzFeed believes that there is no such thing as "a little bit of native." Here's why publishers need to go big with content advertising or stay out of the game. Jumping in the pool is more effective than dipping in your toes.
BuzzFeed embraces brands as publishers
Can brands be publishers? There's a debate growing about this topic, but for BuzzFeed, the debate is over. Here's why you should embrace brands as content providers in order to launch effective native ad campaigns.