ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

How BuzzFeed is dominating native advertising

How BuzzFeed is dominating native advertising David Zaleski
VIEW SINGLE PAGE

BuzzFeed has never taken a banner ad


Believe it or not, BuzzFeed made the strategic decision to steer clear of standard banner ads. Instead, everything it produces is crafted as a social sharing piece of content. In partnership with its brands, BuzzFeed creates ROI based on the shareability of its content, which carries the brand message.


BuzzFeed's Jonathan Perelman speaks about how the company has killed it in this space.


With native, BuzzFeed goes big or goes home


BuzzFeed believes that there is no such thing as "a little bit of native." Here's why publishers need to go big with content advertising or stay out of the game. Jumping in the pool is more effective than dipping in your toes.


BuzzFeed embraces brands as publishers


Can brands be publishers? There's a debate growing about this topic, but for BuzzFeed, the debate is over. Here's why you should embrace brands as content providers in order to launch effective native ad campaigns.


David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and...

View full biography

Comments

to leave comments.