Paid search mistake: Assuming you've hit a wall
Many practitioners see their paid search efforts plateau and assume they can go no further. They're wrong. Josh Dreller, director of marketing research at Kenshoo, explains why you can always increase CTRs, quality scores, and optimization with paid search. Don't be fooled into thinking you can't do better.
Paid social mistake: Taking it one campaign at a time
Consumers are checking their social networks multiple times a day. What does this tell us? Social is always on. Josh Dreller explains why marketers haven't tapped into the full potential of this permanent behavioral shift with paid social advertising.
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