You're stuck in just digital
Good marketers need to be thinking holistically about their customers, according to Adam Kmiec, the director of global digital marketing and social media at Campbell Soup Co. The day that you can operate without the word "digital" in your title, you'll be in a much better position to move up in your company.
You're not showing that you want it
If you're not fighting for that next level, then you're not likely to be the first person thought of when a position opens up. The C-suite wants people in high positions to be passionate about them. According to Kmiec, it's not difficult to get promoted; it's difficult to work to get promoted.
You chase money, not ideas
If you're constantly working on projects with big budgets that have little substance, you're be proving that you're not as passionate about good ideas. If you show your company that you'll stand behind innovative projects, the budget (and respect) will ultimately follow.