ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Will programmatic buying become the industry standard?

Will programmatic buying become the industry standard? John Nardone

We've heard for years that the emergence of programmatic buying is upon us. But will it overtake traditional ways of purchasing and executing digital media campaigns? While highly efficient, the programmatic process presents challenges for marketers and publishers that must retool their direct sales forces and digital planning strategies.

John Nardone, CEO of [x+1], has been predicating this shift for more than a decade. In this exclusive interview, he explains why traditional media purchasing methods might soon be obsolete. He also provides reasons why you should already be embracing some programmatic methods.


to leave comments.