Facebook advertising and its correlation with sales
When Southeast Toyota Distributors decided to focus ad spend on Facebook, it didn't guarantee dealerships that sales would rise. However, after launching several local Facebook campaigns, revenue with a Facebook footprint started to pour in.
Marketing communications manager Julie Tullis tells us why the company decided to make Facebook a primary advertising priority and the surprising revenue results.
3 ways you can win locally on Facebook
The biggest reason Toyota found success on Facebook is because it focused on winning locally in the marketplace. Julie continues our conversation by explaining the three unique ways they approached Facebook advertising from a local and word-of-mouth perspective.
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