Defining programmatic media buying
Programmatic is a term which is thrown around so frequently that its meaning gets diluted for many marketers. Josh Dreller, director of marketing research at Kenshoo, defines the process in a simple and profound way for the average marketer. Think this process doesn't affect you? Think again.
You should be afraid (if you're resistant to change)
Many marketers like to assert that a programmatic process of media buying is overhyped or even a passing trend. Both assumptions are dead wrong. Some fear is merited because it may change your job, but it's also overblown. Here's why your concerns should be tempered.
Which jobs aren't in trouble?
Programmatic buying will inevitably change many job functions. So which ones are safe? Josh Dreller explains why you need to position yourself as a big, smart data-cruncher to ease painlessly into the programmatic brave new world.