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The Digital Dispatch: ZEDO, Skimlinks, and DG

The Digital Dispatch: ZEDO, Skimlinks, and DG iMedia Editors

Code and Theory hired John Gilles as its director of new media.


CraveOnline announced the appointment of Mike Bender as SVP of sales.


DG announced that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its core operations for the benefit of its clients.


EachScape announced the launch of a product specifically designed to suit the needs of SMBs or brands entering the mobile app arena.



eWayDirect announced the findings of a new national survey. According to the results, acquiring more profitable new customers is a top priority for nearly 80 percent of U.S. B2C marketers, while more than a third say "qualifying prospects better" is their most important new marketing initiative for growing business this year.


Havas Media announced that it has partnered with DG to deliver the first integrated solution for online and TV campaign management.


Integral Ad Science announced that its programmatic pre-bid solution for online advertising fraud is now available via Turn and AppNexus.


Kreate Technology announced the launch of RealTIME Creative Workflow Suite 2.0, a cloud-based production software tool for creative and marketing teams.


MARC USA announced that Nancy Roth has joined the agency as SVP, media director.


Metro has partnered with Blippar, a mobile augmented reality platform that takes print into new interactive dimensions.


Mixpo announced that Salim Hemdani has joined Mixpo in a newly created position of VP of software development.


Organic announced the appointment of Katie Healey to SVP, general manager, Detroit.


Rakuten MediaForge announced double-digit growth for the second consecutive quarter since being acquired by Rakuten in September 2012.


SapientNitro announced the hire of Julie Atherton as VP of strategy.


Simulmedia announced it has launched Open Access Project, an initiative that will allow free access on its website to key parts of its database, insights, and platform tools.


SiteSpect announced that TigerDirect.com has chosen SiteSpect as its multivariate testing and targeting provider.


Skimlinks announced the launch of two new products, Showcases and Fashion Engine, aimed at helping publishers earn even more revenue from their content.


Sociomantic Labs announced that Robert Bosch will be joining company in the newly created role of chief sales officer EMEA.


StrikeAd announced the launch of its new business division, StrikeAd Engage.


Vibrant Media announced that former Microsoft and Akamai Technologies executive Khan Smith has joined the company as SVP of product.


Wolff Olins hired Angela Kyle as head of new business development.


Woven Digital announced its acquisition of leading men's lifestyle publisher, Guyism.


ZEDO announced ZINC, a premium network through which advertising agencies and brands can buy high-impact ad formats on premium sites.


Editor's note: We list the companies and people alphabetically. Our bimonthly column is always looking for announcements, so please email them to [email protected].


"Multimedia distribution as a global business art" image via Shutterstock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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