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Why Vine is going to completely change marketing

Why Vine is going to completely change marketing David Zaleski

Vine will teach us to tell stories in six seconds

When Twitter first came out, most marketers dismissed it. How can you communicate in 140 characters or less?

Well, today most people communicate that way, and the public loves it. Here's why the six-second limit will be loved by consumers and why you will not be able to get away with 15 or 30 second ads anymore.

Six-second ads will actually be more effective

Shakespeare once said, "Brevity is the soul of wit." As pre-roll matured, marketers learned to tell 30-second stories in 15 seconds. As a result, their ads got better and completion rates rose.

Vine presses marketers even further, limiting ads to six seconds. The consumer gets sharp, focused content and the marketer gets higher completion rates. It’s a win-win all around.

David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and...

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Commenter: Andrew Ettinger

2013, May 01

I am sorry but I have to disagree with at least one of your facts. The rise of the 15 second commercial predates pre-roll advertising by at least a decade.