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Men vs. women: 28 shocking marketing facts

Betsy Farber
Men vs. women: 28 shocking marketing facts Betsy Farber
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For digital marketers, understanding the differences between how men and women shop, browse, and engage online is a no brainer. And although the gender lines are blurring, there are still plenty of signs that our chromosomes can provide valuable targeting information from mobile shopping to social networking. Here's a list of new digital stats -- among other tid bits of interesting information -- that are breaking stereotypes as well as a few that prove some things will never change.


Globally, more men than women use the internet


Men vs. women: 28 shocking marketing facts



A recent study shows that 37 percent of women, compared to 41 percent of men, use the internet worldwide. 


Men were more interested in computers than women


Men vs. women: 28 shocking marketing facts


This is according to a study from 1993. Twenty years later, things have clearly changed. 


Both men and women value internet access more than sex


Men vs. women: 28 shocking marketing facts


This 2012 study revealed that caffeine, watching TV/movies, gaming, gadgets/tools, alcohol, sporting events, and, yes, sex were all less of a priority than internet access. 


Men are less worried about online privacy


Men vs. women: 28 shocking marketing facts


Results in the International Journal of Electronic Business found significant differences between men and women regarding the ability to trust information on a website, with women less trusting than men. When asked what they would change, women explained they would like more product information and greater privacy.


Sixty-three percent of adult mobile owners now use their phones to go online


Men vs. women: 28 shocking marketing facts


This figure has doubled since mobile tracking first started in 2009, and it continues to rise.


In a poll asking both men and women to complete the statement, "I would rather give up (blank) than my phone for a week,"  


Seventy percent would give up alcohol


Men vs. women: 28 shocking marketing facts


Sixty-three percent would say goodbye to chocolate


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Thirty-three percent would abstain from sex


Men vs. women: 28 shocking marketing facts


And 22 percent men and women would, disturbingly, go without their toothbrush



At least we can all agree on the importance of our mobile phones.

Sixty-four percent of women think shopping improves their mood, compared to 40 percent of men.


Men vs. women: 28 shocking marketing facts


According to this statistic, some things never change.
 
But when it comes to online shopping, men are out spending women 20 to 30 percent.


Men are more inclined to use mobile shopping technology than women


Men vs. women: 28 shocking marketing facts


Data from a DDB Life Style Study revealed that 24 percent of men use the technology compared to 19 percent of women.


Forty percent of Millennial men would ideally buy everything online compared to 33 percent of Millennial women



This statistic, according to eMarketer, confirms that most men will still do anything to avoid crowded parking lots and long lines at registers.


Women are more inclined to regularly check out a brand's social page


Men vs. women: 28 shocking marketing facts


Top Dog Social Media found that 48 percent of women and 43 percent of men frequently view a brand's social media pages.


Women are more likely to pay attention to marketing emails


Men vs. women: 28 shocking marketing facts



In addition, 14 percent of women, compared to 8 percent of men, say they first saw their most recent online purchase in an email from a store. 


Men are more likely to find a product when browsing online


Men vs. women: 28 shocking marketing facts


Thirty-three percent of men, versus 26 percent of women, first came across their most recent purchase through browsing.


More women make online purchases when items are on sale


Men vs. women: 28 shocking marketing facts


Fifty-seven percent of men, versus 71 percent of women, purchased an item because it was on sale. 

Only 29 percent of online adults used social networking sites -- five years ago


Men vs. women: 28 shocking marketing facts


Today, that figure has more than doubled to 72 percent. 


Women spend 30 percent more time on social networking sites than men


Men vs. women: 28 shocking marketing facts


And that's not just time spent. It includes posting, clicking, and overall engagement with content online.


The majority of Twitter users are female, at 62 percent


Men vs. women: 28 shocking marketing facts


In fact, 40 million more women than men visit the site each month.


Facebook is used by 67 percent of all adults online


Men vs. women: 28 shocking marketing facts


Fifty-eight percent of Facebook users are female. In addition, 62 percent of "sharing" on Facebook comes from women. Although women are the primary users, eight in 10 females say their Facebook friends annoy them -- go figure.


Pinterest users are 80 percent female


Men vs. women: 28 shocking marketing facts


This is according to DMR's list of "31 Amazing Pinterest Stats."


Google+ and LinkedIn are both ruled by male users


Men vs. women: 28 shocking marketing facts


In fact, Google+ is 64 percent male and LinkedIn is 54 percent male.


YouTube is watched by 25 percent of men, compared to 17 percent of women




And men spend 25 minutes longer on average a week on YouTube compared to women.

Only 3 percent of advertising agency creative directors are women


Men vs. women: 28 shocking marketing facts


Yet, women control 80 percent of consumer spending, according to Fast Company.


One in five married couples met online


Men vs. women: 28 shocking marketing facts


But 20 percent of all divorces are blamed on Facebook.


Women email more frequently


Men vs. women: 28 shocking marketing facts 


Although men use the internet more on average, women rule email. This feeds into another female stereotype: Women are the chattier sex and are more inclined to share.


Online entertainment is ruled by men



This is acccrding to The Guardian.


And finally…


Of the 56 percent of Facebook users that check in at least daily, 7 percent say they check messages during an intimate moment


Men vs. women: 28 shocking marketing facts


This is according to Techi.com.


When it comes to the battle of the digital sexes, it's hard to declare a winner. But it's clear we're all logged in and ready for more.


Betsy Farber is an editorial assistant at iMedia Connection.


On Twitter? Follow iMedia Connection at @iMediaTweet.


"Young woman wearing mustache," "Boss and employee having an arm wrestle," "Color photo of a man's hand," "Beautiful woman looking through magnifying glass," Hand with letter and notebook," "Sale-woman," "Illustration of a collage of social network buzz," Summer holidays, vacation, and technology," "Attractive brunette young woman in futuristic interface," images via Shutterstock.

Other image and GIF sources:"Saturdaynightlive," "Kitten watch," "Snooki" "Chocolate Family guy," "Stanley," "Bad Breath," "Shopping," "Colbert," "Napolean Dynamite Yes," "Pinkman What," "Tina Fey,""Pinterest," "Jimmy Fallon," "Ganganm Style," "Oversharing," "Chatty," "Barney Confetti," "Kristen Wiig."
Betsy Farber

Betsy graduated from Fordham University, at Lincoln Center in New York with a B.A. in Communications/Journalism. Before coming to iMedia, Betsy was a writer for DrinkEatTravel.com where she covered restaurant openings and food events in Los...

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