Open source coding platforms will transform marketing
This year's Cannes Lions Innovation Grand Prix winner went to an open source coding platform called Cinder, by the Barbarian Group. This multimedia animation dashboard is built for giant outdoor affairs and could change the way traditional marketers interact with the digital world. Gone will be the days when your billboard was simply a static image. New technologies are making them able to interact with the consumer with an augmented reality experience.
David Shing, AOL's digital prophet, explains the exciting potential of this Cannes winner and why it's peaked his fascination.
Gesture interactive screens will become mainstream, help brands
Will gestural technology create a new language between the brand and the consumer? According to David Shing, this could be on the horizon. Right now, gesture interactive screens are in their infancy, with many refinements to be made. But if your brand is looking to own a unique new tech, this would be the one. Imagine your customers gesturing your logo with their finger at a store, and your brand's products are highlighted through a mobile or wearable tech device. You'll want to keep your eye on this emerging technology as a way to take your shopper marketing strategy into the future.
Wearable tech will move beyond personal gamification
Wearable tech is here. Even before Samsung's Galaxy Gear, consumers had been using pedometers and the like for years. The use of tech for personal gamification in fitness is mainstream, so imagine the potential to use it for consumer choices or experiences. Soon, average people are going to have technology embedded in their clothes and accessories. How will your brand use it in the path to purchase?
David Shing ends our conversation on emerging technologies by explaining how companies might utilize this trend to reach consumers outside the home or store.
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"Businessman hand holding a Crystal Ball" via Shutterstock.