ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

3 digital prophecies from AOL's David Shing

3 digital prophecies from AOL's David Shing David Shing

Open source coding platforms will transform marketing

This year's Cannes Lions Innovation Grand Prix winner went to an open source coding platform called Cinder, by the Barbarian Group. This multimedia animation dashboard is built for giant outdoor affairs and could change the way traditional marketers interact with the digital world. Gone will be the days when your billboard was simply a static image. New technologies are making them able to interact with the consumer with an augmented reality experience.

David Shing, AOL's digital prophet, explains the exciting potential of this Cannes winner and why it's peaked his fascination.

Gesture interactive screens will become mainstream, help brands

Will gestural technology create a new language between the brand and the consumer? According to David Shing, this could be on the horizon. Right now, gesture interactive screens are in their infancy, with many refinements to be made. But if your brand is looking to own a unique new tech, this would be the one. Imagine your customers gesturing your logo with their finger at a store, and your brand's products are highlighted through a mobile or wearable tech device. You'll want to keep your eye on this emerging technology as a way to take your shopper marketing strategy into the future.

Wearable tech will move beyond personal gamification

Wearable tech is here. Even before Samsung's Galaxy Gear, consumers had been using pedometers and the like for years. The use of tech for personal gamification in fitness is mainstream, so imagine the potential to use it for consumer choices or experiences. Soon, average peopleĀ are going to have technology embedded in their clothes and accessories. How will your brand use it in the path to purchase?

David Shing ends our conversation on emerging technologies by explaining how companies might utilize this trend to reach consumers outside the home or store.

Click here to subscribe to the iMedia YouTube channel!

"Businessman hand holding a Crystal Ball" via Shutterstock.

David Shing is AOL’s digital prophet. Shing spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed and how we can get the most out of it.

View full biography


to leave comments.