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What marketers need to know about wireless charging technology

What marketers need to know about wireless charging technology David Zaleski
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Many phones are already equipped with Qi (wireless charging compatibilities)


Many people already have Qi (pronounced 'chee') built into their phones and they don't even know it. Phones are being sold every day that have wireless charging capabilities hardwired in the device in anticipation for a huge market that is about to become mainstream. This mobile electrical power transfer makes phones able to wirelessly charge if they are within 1.6 inches of the charging station using electromagnetic induction. Already, huge electronics and smart phone manufacturers like LG, Nokia, Samsung and Sony have begun implementing the Qi standard.


The wireless charging market will hit $11.8 Billion by 2020


Wireless charging is a very popular concept for consumers and the market has acted on the increasing demand. Pike Research estimates that the wireless charging market will hit almost $12 billion in the next 10 years, transforming the way smart phone users interact with their devices. How will this evolution affect the electronics industry’s current production? Will non-Qi enabled devices be phased out by consumers who upgrade to wireless charging compatible models? The marketplace is on the verge of being inundated by a slew of new charging pads, services, and smart phone holders.


Consumers want to charge in home, cars, and public places


The industry is preparing to adapt to the changes that will take place when wireless charging becomes mainstream. How will consumer behavior change? Once this technology has a stronghold on the market, consumers are going to want to charge anywhere, and marketers will have a fresh way to connect with consumers using brand new tactics. Imagine if your brand had wireless charging pads for the public in a city, and when a consumer sets down to charge his or her device, the charging surface activates a video advertisement for them to watch while they wait. This is just one of the ways brands can get in front of consumers utilizing this exciting new technological advancement.


iMedia traveled to CES 2014 to uncover the biggest game changers for marketers. In this exclusive interview, iMedia's Bethany Simpson speaks with Soren Nielsen of Devant Technologies about the newest advancements in wireless charging technology and why marketers need to keep a close eye on it.



Advertising and wireless charging devices; how will brands adapt?


Soon, many brick and mortar locations will be equipped with some kind of wireless charging station for their customers. For brands, this means huge potential for new marketing tactics. Wireless charging activation can lead to new ways to keep in touch with consumers, even after they have left the charging station by enabling apps and downloads.


Soren Nielsen continues our conversation by explaining how brands and marketers are already thinking about the advertising potential of this technology, and how you should start to get in the game.


Wireless charging -- the devices, technologies, and options


There are already more than 600 devices that support Qi, including 60 different phones. Wireless charging will go mainstream in the near future, opening up a huge new market of wireless charging products and supported devices. Here are a few of the new advancements.

Charging surfaces that support multiple devices

Charging surfaces won't just be for one device at a time. Huge new pads and electronic surfaces are already being produced to handle three to five devices at a time. Need to charge every phone in your family? The wireless charging market has you covered.

Charging capabilities even through obstructions

One of the goals of wireless charging is to make the process as seamless, natural, and casual for the consumer as possible. Wireless charging pads are being created that can still charge a phone even through blockage and obstructions like newspapers, notepads, and magazines. Consumers won't have to worry about keeping their charging surface clear and unobstructed to get power.

Wireless charging for game controllers and cameras

The wireless charging market is not just limited to smart phones. Already, devices such as wireless game controllers and cameras are equipped with Qi, making them able to wirelessly power up. Soon, every device with a power source will have the potential to charge wirelessly.

In-car wireless charging

It's always an inconvenience to charge your phone in the car with a DC plug, but Jeep is working on making that a thing of the past. The new 2014 Jeep Cherokee will have Qi built in; making drivers able to simply set their phone down in their car and have it charge with no cords attached.

Solar powered wireless chargers

While the days of plugging in your phone may soon be a thing of the past, the days of plugging in your wireless charger may be history too. Solar powered wireless chargers with built in batteries will make it possible to never have to plug in your charging device again, and in a world that is becoming more green and environmentally conscious, solar powered devices are a great way for consumers to use cool new technology while being friendly to the planet.


Soren Nielsen concludes our conversation by taking us through a few of these new devices and giving marketers crucial advice for entering this exciting new space.



Videos edited by Associate Media Producer Brian Waters.


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"Phone and Mobile charger" via Shutterstock.

David Zaleski is the Media Production Manager for iMedia Communications, Inc. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation and television lighting.  Before...

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