Alan Schulman, VP of global integrated marketing and brand content at SapientNitro, gives iMedia's Bethany Simpson an inside look at why he thinks this company will be critical to the future of online marketing and brands' own digital user interfaces. Will your developers be ready?
Alan Schulman continues our conversation by explaining why this company has him so excited and why the path away from cookies and keywords may be the future of ad targeting.
Ever sponsor an event and wonder if you're really getting the most for your money? How do you know if your brand is being seen? Skyhook Wireless has a simple, yet effective solution for this common marketing woe. It's created a geo-mapping ecosystem where it is able to track individuals based off a combination of wireless outputs from GPS, Wi-Fi, smartphones, and many more access points. This allows sponsors to view a heat map of their sponsored event and really see what the value is for their sponsorship dollars. This company is going to save marketers a lot of time and worry.
Alan Schulman ends our conversation by speaking about why this idea is so appealing to marketers who sponsor events and what he has his eye on in the future.
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