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"Freakonomics" author urges marketers to think like freaks

"Freakonomics" author urges marketers to think like freaks iMedia Editors

In 2005, Stephen J. Dubner and Steven D. Levitt published a book that would fundamentally change the way marketers, economists, and the world approach and solve problems. In 2007, they followed up their best-selling book with the sequel "Superfreakonomics" and in 2010, "Freakonomics" was turned into an unprecedented motion picture. Think the authors of one of the most prolific books of the 21st century are done changing the world? Think again. Or rather, get ready to think -- like a freak -- again.

Coming May 13, 2014, Dubner and Levitt are releasing their new book, "Think Like a Freak," and iMedia was there in New York City to pick the brain of one of the most unique journalists of our time. In this exclusive interview at Tapad's Unify Tech 2014, Stephen Dubner speaks about his upcoming book and gives marketers his creatively different advice for managing problems in both business and life. Want to work more productively? Here's how you need to change the way you tackle problems.

Learn more about Dubner and Levitt's upcoming book "Think Like a Freak".

Article written by Senior Media Producer David Zaleski.

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iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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