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Why location is the new cookie

Foursquare is an extremely popular location-based social networking website for mobile with more than 45 million users. It allows users to be hyper local and "check in" at detail wherever they are. This unique mobile service might unwittingly be showing us the future in a world without cookies. Could opt-in location tracking be the solution marketers have been looking for when trying to unify their cross-device campaigns? What will be the power of the logged-in user in a world where we no longer track with conventional methods?

Foursquare CRO Steven Rosenblatt speaks to iMedia at Tapad Unify Tech '14 about why he sees location as a viable alternative to cookies for marketers looking to track and accurately target consumers.

Article written by Senior Media Producer David Zaleski.

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iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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