Just let that job title roll off your tongue one more time; brand editor. Wow. In the agency world, this sweet position almost has it all -- the esteem of being involved with brands and the creativity of being an editor. These elegant creatures are tasked with ensuring that all content falls in line with client's missions and voices. Plus it sounds super sexy at parties. The next time you meet a brand editor, plant yourself down and prepare to hear something saucy.
George Potts, VP & director of social media at Brunner speaks to iMedia about why his company has hired a brand editor and why he believes this position is not only hot, but vital for agencies as well.
Chief technology catalyst
It’s the kind of job title that feels like honey on the ears. It’s got class, respect, and ends with a fun snap. It’s almost the sweet and sour chicken of job titles. This position is responsible for providing technology insights to brands and helping them utilize it as a creative tool. It's a relevant marching order in today's world and makes marketers swoon with excitement. If you're looking for some 21st century street cred mixed with a creative flare, you may just find what you’re looking for as a chief technology catalyst.
One marketer who once held this title is Lori Schwartz, managing partner at StoryTech. Here’s why this position encompasses so many important marketing aspects and strives to align technology with creativity to impact positive brand change.
Change agent/transformation coach
Anytime you can incorporate "change" or "transformation" into your job title, it's an exciting prospect. No one walks around with more Nostradamus swagger than a change agent or transformation coach. These people your guiding light to future trends and how you should adapt to an evolving landscape. They are regal creatures prancing gracefully through the agency world causing wide eyes and flushed faces. Much like the Elves in Lord of the Rings, they are to be awed -- not feared. Plus they love Lembas bread.
Aimee Reker, managing partner at FRWD speaks about why change agents are so critical in helping marketers navigate industry trends.
Well slap my face and call me Shirley. If that isnt an attractive job title then you've buttered the wrong side of your bread. This elegant position is tasked with understanding the analytics side, as well as the engagement and human aspects of marketing. It's a rare breed seldom encountered in the wild. However, there is no doubt that to be a marketing technologist is to tickle the fancy of every industry player you come across.
Dorothea Bozicolona-Volpe, principal at Social Espionage explains why this position represents such a rare kind of marketer and why young professionals should aspire to achieve this title.
Boom, there it is. Why exist in our mundane universe when you can transcend to a higher dimension of esteem and respect by becoming a futurist? Futurists are like Tibetan Monks occasionally gracing us special glimpses of wisdom and knowledge. These enigmatic players are responsible for looking ahead and analyzing how trends are converging and defining the industry. Being a futurist comes with heavy responsibility and theres no room for teasing. Well, maybe a little.
Chip Gross, director of client services for AKQA talks about why he admires the "futurist" job title not only for its cosmetic appeal, but for the vital analysis that these industry players take on.
Chief enabling officer
I'll give you a moment to put your socks back on because I know they were just knocked off.
When the acronym CEO is thrown around, it's rare that people associate it with chief enabling officer. These playful chameleons are responsible for enabling a whole corporation, group, or enterprise to accomplish the innovation that will create great customer experiences. Nothing makes this position more fun that having an exciting array of people by your side. They enjoy making magic -- together.
Morely Winograd, partner at Mike and Morely, LLC explains why this job title actually represents a very fundamental but often forgotten theme of marketing: enabling is as important as executing.
Chief innovation executive
It's the kind of job title that drips off your chin like biting into a ripe mango. With this position, you are bestowed the allure of being perceived as innovative as well as a serious executive. Plus you also get to be a chief. That's cool. This job requires you to look at the landscape of new media platforms and minimalize the risk of early adoption. Everyone wants to be a trend setter, and chief innovation executives allow you to do it.
Reed Berglund, CEO at FullBottle speaks to iMedia about why this position is extremely important in this world of new media and fast evolving distribution platforms.
Slow down there, Mr. President. With all that exciting political lingo in your job title, you'll be heading to the top in no time. A brand ambassador is responsible for being an extension of the brand. If a brand is your arm, a brand ambassador is your fork, and the public is your delicious meal. Eat up and enjoy.
Shelby White, senior marketing manager for Waffle House speaks to iMedia about why she finds this title so appealing and important.
David Shing. Ya'll know what I'm talking about.
Chris Carlin, Sr. marketing and social media manager for Upper Deck explains his opinion on digital prophets.
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