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Hulu's major distinguishing factor

Hulu's major distinguishing factor iMedia Editors

"The home for last night's programming"

While services like Netflix and Crackle crawl along absorbing and dropping TV shows, movies, and content at a seemingly random pace, Hulu has stepped into a niche position which has allowed them to own the space as a viewer's one-stop shop for current content. Its special partnerships with studios and networks have given them the unique ability to publish fresh content regularly to its audience, while also adding older movies and TV content on a consistent basis. By being the little brother to TV, Hulu owns an area that is desired by almost all avid television watchers.

iMedia traveled to thinkLA's Entertainment Breakfast and spoke to David Baron, Hulu's VP of content partner management, about the current role of big data in the marketing field. He explains what qualities set this streaming service apart from major competitors.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.

"Watching TV" image via iStock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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