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6 automotive megatrends you need to watch

6 automotive megatrends you need to watch David Zaleski
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Unleashing the power of the retailer


Scott Empringham, president & CEO of Flash Point Communications, speaks to iMedia at thinkLA's Motor City West about why the retailers themselves are the sleeping giants of the automotive marketing renaissance because they hold the power to carry a national brand message across several thousand physical locations.


UGC & peer to peer sharing

Scott Empringham continues our conversation at thinkLA's Motor City West by discussing why he believes that user generated content and sharing between consumers is an incredibly effective and exciting trend that occurs in the automotive world.

Programmatic buying in auto

Brad Piggot, vice president and industry lead for auto at Yahoo speaks to iMedia at thinkLA's Motor City West about why programmatic will become increasingly important in the automotive marketing world.

The Millennial demographic


Brad Piggot, vice president and industry lead for auto at Yahoo, continues our conversation with iMedia at thinkLA's Motor City West about why the Millennial demographic is the most exciting group of consumers, and how their spending habits will impact the automotive world.


Self-driving & connected cars

Scott Empringham, president & CEO of Flash Point Communications speaks to iMedia at thinkLA's Motor City West about the exciting trends of the self-driving car and the connected car, as well as why this opens up major opportunities for brand marketers.

Broadcast television advertising


Brad Seitter, EVP, business development at TVB speaks to iMedia at thinkLA's Motor City West about why broadcast television advertising is not only alive and well, but is perhaps the most underrated opportunity for today's auto marketers.



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Article written and videos edited by media production manager David Zaleski.


"Car from the future isolated background 3D rendering" image via Shutterstock.

David Zaleski is the Media Production Supervisor for iMedia Communications, Inc. and Comexposium USA. He graduated from Loyola Marymount University with a BA in Film & Television Production, specializing in editing, animation, and...

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