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How creative can marketers get with programmatic?

How creative can marketers get with programmatic? iMedia Editors

iMedia traveled to the thinkLA Programmatic Summit and spoke with Mike Margolin, SVP and director of audience strategy at RPA about the state of the programmatic landscape. What grade should we give the industry? Are we still in the infrastructure building days, or are we able to conduct detailed creative programmatic activities? Most importantly, what does the tangible future look like for this massive marketing trend? Mike speaks about these topics and gives us some crucial insights into the programmatic world.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.

"Business thinking and thinking businessman concept" image via Shutterstock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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