iMedia traveled to thinkLA's Entertainment Breakfast where we spoke to Hulu's VP of content partner management, David Baron, about the state of video on-demand, the drastic changes to consumer behaviors, and the importance of the millennial demographic and why this all spells good news for streaming online video platforms. Learn how online original programming has grown and become so vital to the video consumption space.
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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.
"smart tv" image via Shutterstock.