As the process matures, fraud is becoming the biggest challenge for marketers looking to make programmatic mainstream and not feared in the industry. However, there are real ways that bots can be battled if marketers are serious about saving the future reputation of programmatic. Seph Zdarko, head of partner strategy & attribution initiatives for Quantcast speaks to iMedia at the thinkLA Programmatic Summit about why the identification of click patterns and elimination of financial extraction points are two excellent ways the industry can win the programmatic fraud war.
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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.
"Evil angry robot" image via Shutterstock.