Viewer patience: the TV contract vs. digital
iMedia traveled to thinkLA's Motor City West and spoke with Brad Seitter, EVP of Business Development at TVB, about the 30-second TV commercial and why it has remained unchanged for decades. Discover why this ad length is here to stay and listen to an expert explanation on the social contract for both TV and digital as it relates to marketing to consumers.
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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.