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Are 30-second TV commercials too long for today's viewers?

Are 30-second TV commercials too long for today's viewers? iMedia Editors

Viewer patience: the TV contract vs. digital

iMedia traveled to thinkLA's Motor City West and spoke with Brad Seitter, EVP of Business Development at TVB, about the 30-second TV commercial and why it has remained unchanged for decades. Discover why this ad length is here to stay and listen to an expert explanation on the social contract for both TV and digital as it relates to marketing to consumers.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.

"Watching television" and "TV spot" images via iStock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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