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The most difficult video measurement challenge

The most difficult video measurement challenge iMedia Editors

Viewability and actual viewed competition

Marketers know when a video is played, the amount of time it runs, and engagement metrics pretty well. However, video marketing blindness (whether a person is actually watching or ignoring it), placement of video (viewability), and how much they are engaged are important pain points the industry can't ignore. Abbey Thomas, head of entertainment and auto at Tremor Video, elaborates on this difficult challenge at the thinkLA Entertainment Breakfast.

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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.

"laptop and financial chart with glowing points on abstract background." image via iStock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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