Viewership is up across all channels
Whether it's TV or digital, consumption and viewership is continuing to grow across the entertainment industry. Investment in any area today is good investment.
"Video on demand" growth presents huge targeting opportunities
As dynamic ad insertions become more sophisticated and VOD becomes more popular, the opportunities for targeted marketing on set-top boxes look really promising. Keep an eye out for more evolution.
iMedia traveled to thinkLA's entertainment breakfast and spoke to Amy Elkins, head of media and marketing innovation at STX Entertainment, about the future of entertainment marketing and why we should be excited.