iMedia traveled to thinkLA's Motor City West and spoke with Flash Point Communications president and CEO Scott Empringham about the state of display advertising in the modern marketing world. Discover the new tactic that his team employs on social media which provides a much higher rate of engagement than a banner ad ever could.
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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.
"Set of banners with stickers" image via iStock.