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Does big data hurt or help entertainment marketing?

Does big data hurt or help entertainment marketing? iMedia Editors

Abby Thomas, head of entertainment and auto for Tremor Video speaks to iMedia about how the entertainment marketing industry is tackling big data and what modern approaches are really working to effectively move people and excite them with content.



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Article written by media production manager David Zaleski and video edited by associate media producer Brian Waters.


"businessman looking to chart" image via iStock.

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.

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