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The story that auto marketers are missing

iMedia Editors
The story that auto marketers are missing iMedia Editors

Scott Empringham, president and CEO of Flash Point Communications, speaks to iMedia at thinkLA's Automotive Breakfast about why creating a consistent narrative for national automotive marketing campaigns is one of the greatest problems that needs to be solved in order to launch effective messages to a broad and diverse consumer market while maintaining brand consistency.



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iMedia Editors

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

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