ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

3 major challenges facing brand transformation

3 major challenges facing brand transformation iMedia Editors

People, process, and tools

Ocean Fine, senior director of agency and strategic accounts at Factual Inc., speaks with Shane Greenwood, creative director of digital at The Clorox Company about his brand's own transformation and the challenges it's currently working through to find success.

Article written by media production supervisor David Zaleski and video edited by media producer Brian Waters. 

iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of Comexposium USA.  ...

View full biography


to leave comments.