iMEDIA ASIA
Published: June 30, 2009
Absolutely. Here's why it should be part of every company's marketing strategy and complement all other marketing activity.
Published: June 30, 2009
With so many competing for customers' attention on the web, the virtual pen is mightier than the light-sabre. Those companies that weave the most effective copy are the ones who will run out winners.
Published: June 30, 2009
The Mobile Marketing Association (MMA) has set in place guidelines to further enhance the consumer experience of mobile marketing and help to build a level of trust. Here are its recommended best practices for mobile marketers.
Published: June 30, 2009
According to a recent Google study, they rely on the internet to find out more about a product they want to buy, but stop short at purchasing online.
Published: June 23, 2009
By Marcel Lee Pereira
Hear from mobile marketing start-up InCent on how it entered the Singapore market, the challenges it faced, and why mobile should be the way to go.
Hear from mobile marketing start-up InCent on how it entered the Singapore market, the challenges it faced, and why mobile should be the way to go.
Published: June 23, 2009
By Raymond Teoh
Branding campaigns are critical and a must-have to build a long-term business. Here are five ways you can measure ROI on your next campaign.
Branding campaigns are critical and a must-have to build a long-term business. Here are five ways you can measure ROI on your next campaign.
Published: June 23, 2009
By Anton Konikoff
What is the difference between Search Engine Optimization (SEO) and Digital Asset Optimization (DAO), and is there a point between the two where you stop doing one and start doing the other?
What is the difference between Search Engine Optimization (SEO) and Digital Asset Optimization (DAO), and is there a point between the two where you stop doing one and start doing the other?
Published: June 23, 2009
By Marcel Lee Pereira
With the conclusion of ad:tech Singapore two weeks ago, we meet some of the delegates and exhibitors to find out what they said about the event.
With the conclusion of ad:tech Singapore two weeks ago, we meet some of the delegates and exhibitors to find out what they said about the event.
Published: June 16, 2009
By Andy Radovic
Travel is huge in Japan; so is search. When combined, there exists a massive opportunity for marketers to capture this dynamic and incredibly profitable group.
Travel is huge in Japan; so is search. When combined, there exists a massive opportunity for marketers to capture this dynamic and incredibly profitable group.
Published: June 16, 2009
By Mick O'Brien
Find out why online video ads have limitless potential to engage web users and encourage them to interact with your brand.
Find out why online video ads have limitless potential to engage web users and encourage them to interact with your brand.
Published: June 16, 2009
By Huw Waters
Here are 13 tips to ensure your website is doing the best it can from the start for both you and your prospective customers.
Here are 13 tips to ensure your website is doing the best it can from the start for both you and your prospective customers.
Published: June 16, 2009
By Jonathan Wong
Progressive companies today are exploring the use of experimental digital marketing to gain an edge over their competitors. Find out how Hard Rock International has successfully done so through its memorabilia site.
Progressive companies today are exploring the use of experimental digital marketing to gain an edge over their competitors. Find out how Hard Rock International has successfully done so through its memorabilia site.
Published: June 09, 2009
By Robbie Hills
Find out how the recent change to Google's policy on trademarked keywords could impact your brand.
Find out how the recent change to Google's policy on trademarked keywords could impact your brand.
Published: June 09, 2009
By Hiroko Hoshino
Hear from the Financial Times on how it monetizes its online content, and why it has been so successful in doing so.
Hear from the Financial Times on how it monetizes its online content, and why it has been so successful in doing so.
Published: June 09, 2009
By Horden Wiltshire
Now that you have launched your new mobile destination, how can you drive traffic to the site?
Now that you have launched your new mobile destination, how can you drive traffic to the site?
Published: June 09, 2009
By Gregory Birge
Digital marketing solutions may boost your campaign's performance, but first, be aware of the goals to be achieved and begin with the end in mind.
Digital marketing solutions may boost your campaign's performance, but first, be aware of the goals to be achieved and begin with the end in mind.
Published: June 02, 2009
By Mick O'Brien
When the going gets tough, don't cut ad spends, just cut inefficiencies.
When the going gets tough, don't cut ad spends, just cut inefficiencies.
Published: June 02, 2009
By Peter Goldsworthy
Many digital businesses looking to set up in Indonesia are dumfounded by the lack of information. These seven tips may help shed some light.
Many digital businesses looking to set up in Indonesia are dumfounded by the lack of information. These seven tips may help shed some light.
Published: June 02, 2009
By Ben Cavender, Shaun Rein and Meredith Sun
In today's financial crisis where marketing budgets are stretched farther than ever, companies must take advantage of Twitter's popularity to trigger sales and position their brands.
In today's financial crisis where marketing budgets are stretched farther than ever, companies must take advantage of Twitter's popularity to trigger sales and position their brands.