By Mandeep Grover Published April 06, 2010
See how a brand delivered its message across multiple channels with resounding success.
By Marcel Lee Pereira Published April 06, 2010
Today's edition of iMedia Connection Asia will be our final one. We would like to thank all our subscribers for your support.
We meet digital marketing agency, eMarketingEye, and find out how it used Google Analytics to help a luxury hotel chain enhance its online presence.
Google recently announced several new features in its Analytics tool to benefit users. We caught up with Google Southeast Asia’s Vinoaj Vijeyakumaar to find out more.
By Grey Group Asia Pacific Published March 30, 2010
See how a simple website helped bring the old-fashioned tram system in Hong Kong to life.
By Marcel Lee Pereira Published March 30, 2010
Next week’s edition of iMedia Connection Asia, on 6 April, 2010, will be our final one. We would like to take this opportunity to thank all our subscribers for your support.
By Carolyn Bollaci Published April 06, 2010
An Eyeblaster study shows that a two-pronged search and display approach can create a more effective online campaign.
By Ashok Lalla Published April 06, 2010
The key to making Twitter work for your brand is to keep out the marketing and business aspects, and focus on being social.
By Patrick D'Souza Published March 30, 2010
With social media, the real challenge for brands is not capturing conversations, but doing something about them.
By Rohit Dadwal Published March 30, 2010
Clueless about mobile marketing? These basic guidelines from the Mobile Marketing Association will help you get started.
By Jordan Khoo Published March 30, 2010
How do you coax adoption and growth in the in-stream video advertising space? Here are 10 pointers.
By Christophe Depeux Published March 23, 2010
Do the Chinese websites of computer manufacturers operate like clockwork, or are they slow enough to turn customers away? This study takes a closer look.
By Richard Dunmall Published March 23, 2010
How will evolving technology trends such as cloud computing and social networking impact digital advertising in the near future? Read on to find out.
By Guy Gadney Published March 16, 2010
See why moving from 2D to 3D online is not just about being brave -- it’s about catching up.
By Kristin Hersant Published March 16, 2010
Adding social media functionality to email can help your brand develop close relationships with your customers and their networks. Here's how.
By Peter Applebaum Published March 09, 2010
Central to any effective social marketing program is keeping the people you've initially engaged coming back for more. Here's how.
Full Summit Calendar | Request Invite
1 How 5 brands took huge risks on controversial content
2 3 big brands that don't want -- or need -- an agency
3 5 questions your social media team hates being asked
4 The 8 best social media campaigns of 2012
5 9 downloadable custom Google Analytics reports
