iMEDIA ASIA
Published: July 15, 2008
China's media network makes internet word of mouth essential to any marketing communications strategy.
Published: July 15, 2008
Reap huge rewards in social marketing with these 10 steps to starting a social marketing campaign.
Published: July 08, 2008
By Qianqian Huang
Over 1500 conference delegates came from near and far to attend the first ever ad:tech Singapore. See what you missed.
Over 1500 conference delegates came from near and far to attend the first ever ad:tech Singapore. See what you missed.
Published: July 08, 2008
By Joe Rossi
Asia's new way to advertise out-of-home give advertisers the opportunity to specialise their content, and catch the consumer's attention.
Asia's new way to advertise out-of-home give advertisers the opportunity to specialise their content, and catch the consumer's attention.
Published: July 01, 2008
By Farah Sadiq
Efficiently reaching customers requires a variety of channels and approaches, and paid search in particular can be an effective vehicle.
Efficiently reaching customers requires a variety of channels and approaches, and paid search in particular can be an effective vehicle.
Published: July 01, 2008
By Jenny Williams
Digital strategies are about more than just developing a website. Here are five more mistakes commonly made when developing digital strategies in emerging markets.
Digital strategies are about more than just developing a website. Here are five more mistakes commonly made when developing digital strategies in emerging markets.
Published: June 24, 2008
By Wilson Chew
Success in extending your business overseas is closely tied to the strength of your brand.
Success in extending your business overseas is closely tied to the strength of your brand.
Published: June 24, 2008
By Paul Beckley
SinoTech's Group CEO and executive chairman sits down to discuss the development of the digital market in China.
SinoTech's Group CEO and executive chairman sits down to discuss the development of the digital market in China.
Published: June 17, 2008
By Jenny Williams
The dynamic nature of emerging markets creates a challenging environment for developing digital strategies. Here are the five most common roadblocks, and the best ways to avoid them.
The dynamic nature of emerging markets creates a challenging environment for developing digital strategies. Here are the five most common roadblocks, and the best ways to avoid them.
Published: June 10, 2008
By Ted Tagami
New technologies that incorporate real-time data are presenting countless new and unprecedented opportunities for marketers.
New technologies that incorporate real-time data are presenting countless new and unprecedented opportunities for marketers.
Published: June 10, 2008
By Paul Beckley
We speak to Google's Southeast Asia Marketing Manager Derek Callow about the future of search engine marketing in Asia.
We speak to Google's Southeast Asia Marketing Manager Derek Callow about the future of search engine marketing in Asia.
Published: June 10, 2008
By Elizabeth Lloyd
The rapid growth of Thailand's internet and mobile usage may have something to do with support from its government.
The rapid growth of Thailand's internet and mobile usage may have something to do with support from its government.
Published: June 03, 2008
By Shirley Lee
We speak to Asia Pacific CEO Mike Amour to give you an insight into the trends, opportunities and challenges facing digital marketing in Asia.
We speak to Asia Pacific CEO Mike Amour to give you an insight into the trends, opportunities and challenges facing digital marketing in Asia.
Published: June 03, 2008
By Mark Cripps
Too often, microsites are riddled with irrelevant content, causing the user to feel disconnected. Consider these tips to make your microsite an effective part of customer journeys.
Too often, microsites are riddled with irrelevant content, causing the user to feel disconnected. Consider these tips to make your microsite an effective part of customer journeys.
Published: June 03, 2008
By James Hawkins
We delve into the basics of affiliate marketing and explore the reasons why Asia has been slow to adopt this strategy.
We delve into the basics of affiliate marketing and explore the reasons why Asia has been slow to adopt this strategy.
Published: May 27, 2008
By Farah Sadiq
By optimising your landing page, you can create stickiness, boost engagement levels and improve the overall user experience.
By optimising your landing page, you can create stickiness, boost engagement levels and improve the overall user experience.
Published: May 27, 2008
By Sam Flemming
How agencies can connect with consumer communities
How agencies can connect with consumer communities