iMEDIA ASIA
Published: March 16, 2010
See why moving from 2D to 3D online is not just about being brave -- it’s about catching up.
Published: March 16, 2010
Adding social media functionality to email can help your brand develop close relationships with your customers and their networks. Here's how.
Published: March 16, 2010
Here are some strategies to help you gain a competitive advantage as you plan for the year ahead and beyond.
Published: March 09, 2010
Central to any effective social marketing program is keeping the people you've initially engaged coming back for more. Here's how.
Published: March 09, 2010
By Mandeep Grover
See how by keeping a few ground rules in mind, it is possible to differentiate an iPhone app and demonstrate success.
See how by keeping a few ground rules in mind, it is possible to differentiate an iPhone app and demonstrate success.
Published: March 09, 2010
By Patrick D'Souza
Here's how you can segment your Facebook database to understand who's a fan, and who isn't.
Here's how you can segment your Facebook database to understand who's a fan, and who isn't.
Published: March 09, 2010
By Peter Applebaum
Central to any effective social marketing program is keeping the people you've initially engaged coming back for more. Here's how.
Central to any effective social marketing program is keeping the people you've initially engaged coming back for more. Here's how.
Published: March 02, 2010
By Joerg Krahnert
Many companies find it hard to come up with a solid mobile marketing strategy. Here are 10 best practices to help you get started.
Many companies find it hard to come up with a solid mobile marketing strategy. Here are 10 best practices to help you get started.
Published: March 02, 2010
By Rohit Dadwal
Mobile phones are taking games to new levels of portability; here's why they are now the perfect platforms for gaming.
Mobile phones are taking games to new levels of portability; here's why they are now the perfect platforms for gaming.
Published: March 02, 2010
By Marcel Lee Pereira
We meet Acxiom's Frederic Jouve to find out more about the latest developments in ecommerce, digital marketing, and loyalty programmes in China.
We meet Acxiom's Frederic Jouve to find out more about the latest developments in ecommerce, digital marketing, and loyalty programmes in China.
Published: February 23, 2010
By Chris Beaumont
In the digital age, it is people who are truly in control of brands. This demands an agnostic view of channels, and a shift away from traditional media planning. Read on for more.
In the digital age, it is people who are truly in control of brands. This demands an agnostic view of channels, and a shift away from traditional media planning. Read on for more.
Published: February 23, 2010
By Olesya Zinovieva
Advertising at free Wi-Fi hotspots gives you the chance to capture people's attention even before they go online. Here's why.
Advertising at free Wi-Fi hotspots gives you the chance to capture people's attention even before they go online. Here's why.
Published: February 23, 2010
By Marcel Lee Pereira
In this clip, we ask marketers at the iMedia Agency Summit to give their spin on the oft-used acronym -- ROI.
In this clip, we ask marketers at the iMedia Agency Summit to give their spin on the oft-used acronym -- ROI.
Published: February 09, 2010
By David Ketchum
Here's how you can make your digital campaign break through the clutter.
Here's how you can make your digital campaign break through the clutter.
Published: February 09, 2010
By Rohit Dadwal
See why mobile not only allows fans access to richer music content, but also lets musicians and labels generate more revenue.
See why mobile not only allows fans access to richer music content, but also lets musicians and labels generate more revenue.
Published: February 09, 2010
By Ryan Lim
Facebook will soon be making massive changes to its page layout. Here are three simple ways for marketers to prepare for the transition.
Facebook will soon be making massive changes to its page layout. Here are three simple ways for marketers to prepare for the transition.
Published: February 02, 2010
By Marcel Lee Pereira
We caught up with Microsoft Advertising's Richard Huggins to find out more about the company's plans for the Singapore market this year.
We caught up with Microsoft Advertising's Richard Huggins to find out more about the company's plans for the Singapore market this year.
Published: February 02, 2010
By Joanne Rigby
How do you prevent your online event from being a massive flop? Keep these 10 tips in mind.
How do you prevent your online event from being a massive flop? Keep these 10 tips in mind.
Published: February 02, 2010
By Patrick D'Souza
A study shows that brands are using social media at four key levels. Which one is right for you?
A study shows that brands are using social media at four key levels. Which one is right for you?