iMEDIA ASIA
Published: May 13, 2008
What every marketer needs is some real-life marketing understanding, which can be gleaned from a day in the life of a customer service provider. Here's why.
Published: May 13, 2008
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Email marketing in the U.S. and Europe is a "must have" for any serious marketer, but why is it so underutilised here in Asia?
Published: May 13, 2008
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As the second fastest growing economy in Asia, Vietnam's internet growth is surging ahead.
Published: May 06, 2008
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The ailing TV commercial is dead unless it gets a new media blood transfusion.
Published: May 06, 2008
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See how brands are putting search reputation management strategy to good use and displacing offensive search listings about their company with what they want you to read.
Published: May 06, 2008
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While good blogs are dime a dozen, there are often common but easily fixable mistakes that bloggers tend to make.
Published: April 29, 2008
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TIAA judge Akihito Abe gives us a quick rundown of the most innovative and engaging interactive campaigns that shone at this year's award show.
Published: April 29, 2008
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If you are going to take the time, effort and energy to blog, you should make sure it builds your reputation at the same time. Create trust and rapport with these blogging strategies.
Published: April 29, 2008
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Internet penetration in New Zealand is growing exponentially, giving rise to a new wave of ecommerce. We take a peak at the main transactions New Zealanders are making online and the impact this has on emarketing.
Published: April 22, 2008
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We look at some of the new trends and ways SEO is evolving in this Web 2.0 environment, and how marketers in Asia will need to start embracing these key strategies moving forward.
Published: April 22, 2008
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In search marketing, keywords are a window to your customers' wants and needs, making it really crucial for SEM specialists to manage the process well. Here are some simple steps to ensure you're on the right track.
Published: April 22, 2008
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How can corporate blogging help your business to connect with consumers on a more personal level.
Published: April 15, 2008
What is driving the internet growth in the Philippines and how are platforms like social media and search marketing faring?
Published: April 15, 2008
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How can agencies continue to create value for advertisers now and in the future?
Published: April 15, 2008
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Local search engines in Korea and China have a lion's share of the market. The ability to leverage future developments in the mobile search arena will help all players stay in the game.
Published: April 15, 2008
We take a peek at the content drivers of the upcoming Southeast Asia iMedia Agency Summit.
Published: April 08, 2008
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Should brands be investing in online games as part of marketing budgets or are they just marketing gimmicks played by kids?
Published: April 08, 2008
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The global advertising industry is undergoing a dramatic shift. And while the change will bring about massive opportunities for those who catch on, the less dynamic agencies are likely to face a downward spiral.
Published: April 08, 2008
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We look at the state of the search engine wars in Asia and if Google is indeed winning the hearts and minds of Asian consumers.
Published: April 01, 2008
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Failure to integrate your marketing efforts can lead to conflicting messages, which in turn dilutes your brand value. How can you pull your communications efforts together and maintain a consistent voice?
Published: April 01, 2008
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As the global internet community is striving towards a more connected online landscape, China's new media is already showing signs of the 'future'.
Published: April 01, 2008
With a marketing platform as personal as the mobile phone, it's easy to tick off your audience with irrelevant or badly-timed SMSes. This article provides some guidelines on maximising your SMS campaign.
Published: March 25, 2008
The Singapore mobile market is saturated, and SMS usage is extremely high, making the country an excellent market for SMS and MMS marketing.
Published: March 25, 2008
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How does the phenomenal growth of China's online population impact on search marketing in the country? See how local companies like Baidu and Sina leverage the growth.
Published: March 25, 2008
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We look at some peculiarities of digital marketing in Japan and the attitudes of large media agencies when it comes to consolidation.
Published: March 18, 2008
Thanks to the rapid growth of mobile subscribers, India's mobile multimedia platform value-added services market is flourishing. See how Airtel is managing this uniquely segmented market.
Published: March 18, 2008
Popular social networking applications like Facebook's Scrabulous rake in US$300,000 a year in advertising. Discover the power these applications can hold for your campaign.
Published: March 18, 2008
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We dig into the development of dominant players in the console arena and sniff out the almost-untapped marketing opportunities they hold.
Published: March 11, 2008
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Many marketers are turning to in-game advertising with little understanding of the environment. Let us guide you through the latest developments of the major players in online gaming.
Published: March 11, 2008
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River Ho explains how you can iron out the common kinks in list management, thereby optimising your email marketing.
Published: March 11, 2008
China's internet advertising is developing faster than ever, with the automobile and IT sectors powering its growth.
Published: March 04, 2008
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Digital storytelling is on the brink of yet another transition, which will affect the way we interact with each other while consuming media. Saurabh Varma pre-empts us what's to come.
Published: March 04, 2008
When it comes to email marketing, make sure you're not just sweating over the creative, and end up neglecting the need for proper list management.
Published: March 04, 2008
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When it comes to media decision-making in B2B, it's useful to separate acquisition media from retention media.
Published: February 26, 2008
What does market consolidation mean for both the advertisers and the agencies operating in this space?
Published: February 26, 2008
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With mobile commerce becoming a staple makerting channel in Japan, it pays to know the different mediums you can use to engage Japanese consumers through their mobile phones.
Published: February 19, 2008
With the highly immersive experience of the virtual environment and the ease of internet access, the online and real worlds will indeed merge almost completely.
Published: February 19, 2008
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With Japan's mobile e-commerce revenue growing by 80 percent last year, mobile spending may just exceed online if it continues to surge on.
Published: February 19, 2008
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You can achieve more with your online business in Vietnam by understanding the common features of the country's affiliate channel and the preferences of the local audience.
Published: February 12, 2008
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See how brands like Audi bridge the emotional gap between the brand and the consumer with the help of mobile phone communication.
Published: February 12, 2008
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With healthy socio-economic conditions ahead, Vietnam's e-commerce is primed for significant growth. That will in turn fuel the country's affiliate channel.
Published: February 12, 2008
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Patrick Collister looks beyond the rankings of "The Big Won" and uncovers some underlying trends of digital media based on his analysis of the survey's results.
Published: February 05, 2008
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David L. Smith shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development.
Published: February 05, 2008
Author of "The Big Won" report Patrick Collister gives an overview of the survey's winners and points out what the campaigns did really well.
Published: February 05, 2008
With the right amount of localisation, Yahoo! and Google may rise above local search engines like Korea's Naver and China's Baidu in their respective markets.
Published: January 29, 2008
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Many businesses, it seems, haven't figured out the economics of moving online, but according to Amnesia's Iain McDonald, that's just one of the many things holding back Australia's digital advertising industry.
Published: January 29, 2008
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Understanding the different metrics for existing and emerging media technologies can be challenging. Let David Smith guide you through the key developments of metrics and their implications.
Published: January 29, 2008
How will brand marketers leverage platforms like blogs and social media to build their brands and reach out to Chinese consumers in 2008?
Published: January 22, 2008
The marketing communication landscape will see significant change arising from two major U.S. events in the near future. Agora's president Don Schultz pre-empts us of what's to come and how it will affect Asia.
Published: January 22, 2008
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If digital advertising is indeed effective, measureable and well-liked, why isn't it highly-adopted by marketers yet? Amnesia's Iain McDonald has the answers.
Published: January 22, 2008
Learn from some of the past mistakes P&G and Vodafone have committed with social media advertising.
Published: January 15, 2008
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Practical tips and case studies on making your landing pages SEO friendly.
Published: January 15, 2008
Don't let badly designed landing pages drive visitors away. Use these tips to help you build and optimise landing pages.
Published: January 15, 2008
What are the key factors that make a website truly global?
Published: January 08, 2008
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Jay Shapiro challenges the marketing profession to think of new and interesting ways that their organisations can leverage interactive marketing efforts for charity in 2008.
Published: January 08, 2008
Relying solely on BMT may inhibit the use of creative ways of manipulating campaigns for better performance. A more effective way would be to navigate around BMT's functionalities to improve on reporting.
Published: January 08, 2008
Businesses are increasingly harnessing social media's marketing potentials. Danesh Daryanani explains the major faux pas of social networking to avoid if one is to fully reap its benefits.
Published: January 02, 2008
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Here are the top article picks that iMedia Connection Asia has published in 2007, filled with the issues that have been -- and continue to be -- pressing and urgent to interactive marketers.
Published: November 20, 2007
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Online media sellers are having a field day with marketers' insatiable demand for media space. But how long will this last before consumers start demanding beyond banners?
Published: November 27, 2007
Are you ready for the new world where marketers are slaves to consumers, consumers become creative leaders and planners take on a reactive, not strategic, role?
Published: November 27, 2007
What are the challenges of working with China's leading search engine, Baidu, and how did SinoTech Media overcome them?
Published: November 06, 2007
The co-managing director of Amnesia makes sense of what it takes to succeed in the "atomic" marketing age.
Published: November 20, 2007
With their highly diverse capabilities to address the long tail, it's no wonder that Asia's interactive players are fast shaping up as a leading force in the global interactive industry.
Published: December 18, 2007
The lowdown on digital space -- a good guide for the novice; a wake-up call for those who think they know it all.
Published: December 18, 2007
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Compared to the West, web analytics have a low take up in China. Is it entirely due to a lack of demand for better measurement?
Published: December 18, 2007
Radixs' CEO gives a broad overview of the development of social networking and how marketers can leverage the platform.
Published: December 18, 2007
iMedia Connection Asia celebrated its launch wth the senior marketing community in Asia.
Published: December 11, 2007
A successful virtual world campaign involves creating tools or experiences that are so useful or entertaining to a consumer that they'll willingly let your brand participate in their online experience. Ted Tagami elaborates.
Published: December 11, 2007
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Why has Japan so embraced affiliate marketing and what opportunities await new advertisers as they begin to view this channel as a lead sales driver for their business?
Published: December 11, 2007
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Find out if CPL marketing is indeed cheaper, English-friendly and reliable in Asia.
Published: December 04, 2007
Take a look at the real deal behind Google's cost-per-action model.
Published: December 04, 2007
How can advertisers make use of social networks to engage the audience with their brands?
Published: December 04, 2007
Affiliate marketing in China is fraught with challenges. But understanding the landscape in which it operates is a great first step towards breaking into that market.
Published: November 27, 2007
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Without a systematic way of measuring digital marketing results, marketers may end up with one-dimensional data, or worse, swimming in it.
Published: November 20, 2007
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Marketers fret over digital marketing measurement, but Ogilvy's Chen Yufen believes you can simplify the process with three steps in this two-part series.
Published: November 13, 2007
Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are seen to be playing a central role here.
Published: November 13, 2007
Aquent's James Koh tackles pressing questions on the job market in the wake of the digital revolution.
Published: November 13, 2007
IWOM is said to offer a glimpse into the world of online consumers, acting as a pathway for marketers to connect with them. Sam Flemming suggests three most compelling net cultures to pry into.
Published: November 06, 2007
Akihito Abe explores the power of out-of-browser marketing campaigns and illustratres how to use them really well.
Published: November 06, 2007
The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China.
Published: November 06, 2007
Winning over Japan's online consumers is not without challenges. It's even harder for foreign marketers. With the right strategy, however, you can tap into this multi-million dollar pie.
Published: May 06, 2008
By John Lambie
The ailing TV commercial is dead unless it gets a new media blood transfusion.
The ailing TV commercial is dead unless it gets a new media blood transfusion.
Published: May 06, 2008
By Mathew McDougall
See how brands are putting search reputation management strategy to good use and displacing offensive search listings about their company with what they want you to read.
See how brands are putting search reputation management strategy to good use and displacing offensive search listings about their company with what they want you to read.
Published: May 06, 2008
By Gary Gopinathan
While good blogs are dime a dozen, there are often common but easily fixable mistakes that bloggers tend to make.
While good blogs are dime a dozen, there are often common but easily fixable mistakes that bloggers tend to make.
Published: April 29, 2008
By Akihito Abe
TIAA judge Akihito Abe gives us a quick rundown of the most innovative and engaging interactive campaigns that shone at this year's award show.
TIAA judge Akihito Abe gives us a quick rundown of the most innovative and engaging interactive campaigns that shone at this year's award show.
Published: April 29, 2008
By Gary Gopinathan
If you are going to take the time, effort and energy to blog, you should make sure it builds your reputation at the same time. Create trust and rapport with these blogging strategies.
If you are going to take the time, effort and energy to blog, you should make sure it builds your reputation at the same time. Create trust and rapport with these blogging strategies.
Published: April 29, 2008
By Elizabeth Lloyd
Internet penetration in New Zealand is growing exponentially, giving rise to a new wave of ecommerce. We take a peak at the main transactions New Zealanders are making online and the impact this has on emarketing.
Internet penetration in New Zealand is growing exponentially, giving rise to a new wave of ecommerce. We take a peak at the main transactions New Zealanders are making online and the impact this has on emarketing.
Published: April 22, 2008
By Andy Radovic
We look at some of the new trends and ways SEO is evolving in this Web 2.0 environment, and how marketers in Asia will need to start embracing these key strategies moving forward.
We look at some of the new trends and ways SEO is evolving in this Web 2.0 environment, and how marketers in Asia will need to start embracing these key strategies moving forward.
Published: April 22, 2008
By Farah Sadiq
In search marketing, keywords are a window to your customers' wants and needs, making it really crucial for SEM specialists to manage the process well. Here are some simple steps to ensure you're on the right track.
In search marketing, keywords are a window to your customers' wants and needs, making it really crucial for SEM specialists to manage the process well. Here are some simple steps to ensure you're on the right track.
Published: April 22, 2008
By Gary Gopinathan
How can corporate blogging help your business to connect with consumers on a more personal level.
How can corporate blogging help your business to connect with consumers on a more personal level.
Published: April 15, 2008
By Elizabeth M. Lloyd
What is driving the internet growth in the Philippines and how are platforms like social media and search marketing faring?
What is driving the internet growth in the Philippines and how are platforms like social media and search marketing faring?
Published: April 15, 2008
By Ross Dawson
How can agencies continue to create value for advertisers now and in the future?
How can agencies continue to create value for advertisers now and in the future?
Published: April 15, 2008
By David Temple
Local search engines in Korea and China have a lion's share of the market. The ability to leverage future developments in the mobile search arena will help all players stay in the game.
Local search engines in Korea and China have a lion's share of the market. The ability to leverage future developments in the mobile search arena will help all players stay in the game.
Published: April 15, 2008
By Shirley Lee
We take a peek at the content drivers of the upcoming Southeast Asia iMedia Agency Summit.
We take a peek at the content drivers of the upcoming Southeast Asia iMedia Agency Summit.
Published: April 08, 2008
By Iain McDonald
Should brands be investing in online games as part of marketing budgets or are they just marketing gimmicks played by kids?
Should brands be investing in online games as part of marketing budgets or are they just marketing gimmicks played by kids?
Published: April 08, 2008
By Ross Dawson
The global advertising industry is undergoing a dramatic shift. And while the change will bring about massive opportunities for those who catch on, the less dynamic agencies are likely to face a downward spiral.
The global advertising industry is undergoing a dramatic shift. And while the change will bring about massive opportunities for those who catch on, the less dynamic agencies are likely to face a downward spiral.