iMEDIA ASIA
Published: February 09, 2010
Here's how you can make your digital campaign break through the clutter.
Published: February 09, 2010
See why mobile not only allows fans access to richer music content, but also lets musicians and labels generate more revenue.
Published: February 09, 2010
Facebook will soon be making massive changes to its page layout. Here are three simple ways for marketers to prepare for the transition.
Published: February 02, 2010
A study shows that brands are using social media at four key levels. Which one is right for you?
Published: February 02, 2010
By Marcel Lee Pereira
We caught up with Microsoft Advertising's Richard Huggins to find out more about the company's plans for the Singapore market this year.
We caught up with Microsoft Advertising's Richard Huggins to find out more about the company's plans for the Singapore market this year.
Published: February 02, 2010
By Joanne Rigby
How do you prevent your online event from being a massive flop? Keep these 10 tips in mind.
How do you prevent your online event from being a massive flop? Keep these 10 tips in mind.
Published: February 02, 2010
By Patrick D'Souza
A study shows that brands are using social media at four key levels. Which one is right for you?
A study shows that brands are using social media at four key levels. Which one is right for you?
Published: January 26, 2010
By Phil Duffield
The only way forward for online advertising is to combine new measurement techniques that move us away from the obsession with clicks.
The only way forward for online advertising is to combine new measurement techniques that move us away from the obsession with clicks.
Published: January 26, 2010
By Ruben Maislos
See how an innovative mobile campaign was successful in driving trailer views and generating buzz for a hit movie release.
See how an innovative mobile campaign was successful in driving trailer views and generating buzz for a hit movie release.
Published: January 26, 2010
By Marcel Lee Pereira
With digital talent in short supply, we ask marketers where they will look for their next hire.
With digital talent in short supply, we ask marketers where they will look for their next hire.
Published: January 19, 2010
By Elizabeth Lloyd
9Global's chief revenue officer reviews email marketing laws in China, Japan, South Korea and Malaysia -- all hotbeds for online marketing.
9Global's chief revenue officer reviews email marketing laws in China, Japan, South Korea and Malaysia -- all hotbeds for online marketing.
Published: January 19, 2010
By Marcel Lee Pereira
In our next video from the iMedia Agency Summit, we look at social media and ask digital marketers if it really can be taken seriously as a marketing tool.
In our next video from the iMedia Agency Summit, we look at social media and ask digital marketers if it really can be taken seriously as a marketing tool.
Published: January 19, 2010
By Andy Radovic
Here are some key channels in Japan for brands to tap into if they want to achieve any level of social media success there this year.
Here are some key channels in Japan for brands to tap into if they want to achieve any level of social media success there this year.
Published: January 12, 2010
By Rohit Dadwal
See how sports-lifestyle brand Puma created a winning mobile campaign around the F1 race in Shanghai.
See how sports-lifestyle brand Puma created a winning mobile campaign around the F1 race in Shanghai.
Published: January 12, 2010
By Marcel Lee Pereira
Continuing with our exclusive coverage of the iMedia Agency Summit in Asia, we ask digital marketers what they're looking forward to this year.
Continuing with our exclusive coverage of the iMedia Agency Summit in Asia, we ask digital marketers what they're looking forward to this year.
Published: January 12, 2010
By Marcel Lee Pereira
We met Admax Network's Gilbert Lo at a recent workshop for digital publishers, and got some advice on how websites can best deal with unsold ad space.
We met Admax Network's Gilbert Lo at a recent workshop for digital publishers, and got some advice on how websites can best deal with unsold ad space.
Published: January 12, 2010
By Carolyn Bollaci
Campaign measurement must be linked to human physiology and the multi-modal behavior of consumers, not just what they click on.
Campaign measurement must be linked to human physiology and the multi-modal behavior of consumers, not just what they click on.
Published: January 05, 2010
By Akihisa Fujita
Here's what the mobile marketing space in Japan could look like this year.
Here's what the mobile marketing space in Japan could look like this year.
Published: January 05, 2010
By Brian Fine
If well used, smart research will ensure appropriate products and campaigns are fielded that generate high ROI.
If well used, smart research will ensure appropriate products and campaigns are fielded that generate high ROI.