New ad technology got political, and it may have helped tip the scales. Find out how, along with how marketers can apply those lessons to their own campaigns.
As technology advances, so do marketing opportunities. However, not all of the emerging solutions are one-size-fits-all. See what makes sense for you.
It's a new year with new opportunities. Let's start the industry off on the right foot with these declarations.
Marketers and vendors are itching to incorporate AI into their strategies, but there's a big piece of the puzzle missing. Discover its importance.
The internet is full of unsavory users. While it may be challenging to deal with unwarranted and aggressive online negativity, marketers are not without options. Here's one way to push back.
As we look forward to the future of digital marketing, it's also important to see how far we've come. Here's a look back at 2016, as well as new predictions for 2017.
Your company may think it's offering the perks that'll keep your teams happy, but it could be time to think again.
Take a fun look at what made 2016's most popular video campaigns so hot.
It's a new year, which means new trends. Here's how programmatic may take shape.
This popular commerce trend requires careful thought to get past the start-up phase. See what it takes.
The marketing landscape that we step into this year is vastly changed from a year ago. Take a quick look at what happened and why it matters.
November saw the rise of British video campaigns, along with destructive cats and Star Wars.
See what it'll take to overcome the industry's performance marketing crisis.
It's crucial to be well-rounded in an industry with so much overlap. Familiarize yourself with some of the most commonly used terms in these spaces.
Marketers and agencies must be prepared to adapt in an uncertain market. Check out these five ways to sharpen the saw in the year ahead.
There are still many unusual facts about Google that escape daily dialogue and can provide lessons for marketers. Here's what you need to know about the search giant.
As the year comes to an end, iMedia asks you to join us in bidding farewell to those things we lost in 2016.
See what happens when a room full of marketers take on the viral video trend.
In a world of big data and machine learning, marketers are taking on roles we never expected. See why.
What is the difference between "doing digital" and "being digital?" Don't miss this fascinating perspective from the recent iMedia Agency Summit.
How has social media impacted our lives in the way we connect and perceive others? Discover more the isolation principle and key ways brands can use this knowledge.
Check out how to infuse automated marketing into your campaigns, along with what its future holds.
From Facebook video to Snapchat to Instagram influencers, here are some favorite campaigns that have leveraged social media in new and inventive ways.
Finalists included DigitasLBi, Epsilon, Huge, Influence & Co., and PMG. See who won.
Finalists included Good Apple, Mindgruve, Piston, Home Brew Agency, and Traction. See who won.