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How to rescue the flailing auto sector

By Matt Kapko Published April 30, 2009

While the number of interested car shoppers is staying relatively flat, consumer confidence in the auto sector is diving rapidly. Here's how to turn that around.

How automotive can survive the perfect storm

By Matt Kapko Published April 29, 2009

With the economic climate impacting every facet of business these days, the new message from the automotive industry should be: why buy here, and why buy now.

Can the right online strategies rescue Detroit?

By Jay Friedman Published March 19, 2009

Shockwaves from a Big 3 meltdown would be felt throughout the entire ad industry. Here's what's hampering the success of automotive marketing, and how using "brutal facts" data might just save the day.

Thrifty tips for brand promotions

By Bridget Townsend Published November 25, 2008

The sliding economy won't keep your clients from needing new campaigns. Here are three ways you can trim your budgets while keeping brand promotions going strong.

Eco-friendly campaigns that excel

By David Rossiter Published October 20, 2008

Marketing opportunity can still knock -- even when the economy is taking its lumps. See which automotive companies are spinning "green" into gold with some innovative and relevant campaigns.

BT only tells half the story

By Jay Friedman Published September 19, 2008

If your marketing efforts are focused on car buyers who have already narrowed down their options, you're missing valuable opportunities. Here's how to get your make and model on a car buyer's short list of candidates.

Cloud computing and cars: a web services primer

By Bridget Townsend Published August 28, 2008

Keeping up with shifting technology is an uphill battle when marketing in the automotive vertical. See how web services can help you focus on promotion, rather than your infrastructure.

Online video: who is leading by example?

By Chad M. Beasley Published July 22, 2008

Interstitials and avails are out, but what's taking their place? See how the video climate is changing for automotive, and how your brand can keep up.

Why plain old relevance won't get you the sale

By Dennis Galbraith Published June 20, 2008

Where does online hold the greatest influence over auto shoppers? A Cars.com VP explains a key factor of messaging and discusses a more measurable approach.

Key innovations from the world of auto marketing

By Pete Batten Published May 30, 2008

In a tight economy, it takes ingenuity to capture the attention of in-market shoppers. See what tools the automotive industry uses to generate consumer interest and increase conversions.

Inside the GM digital bombshell

Published April 30, 2008

GM's director of media operations, Jon Brancheau, reveals the truth about the company's digital budget allocations in a frank chat from the 2008 iMedia Driving Interactive Summit.

Create an agency out of chaos

By Dawn Anfuso Published April 30, 2008

The agency structure of yesteryear is no longer effective, but what should the new model be? Experts discuss needs and challenges.

The key to holistic marketing

By Tim Hand Published April 17, 2008

Because consumers use numerous platforms in their shopping process, marketers need to find ways to effectively incorporate each into their selling strategy. Mazda provides examples.

Why GM gambled $1.5B on digital

By Michael Estrin Published April 02, 2008

Over the next three years, General Motors will shift half of its advertising budget to digital. Will that be enough to get the automobile manufacturer in gear?

Analyzing beyond the leads

By Alex Hill Published March 25, 2008

Want to justify marketing dollars and increase sales? Then take a closer look at how to analyze web data and integrate it into the lead generation process.

Powerful niches to park your ads in

By Peter Batten Published February 25, 2008

Take a closer look at niche marketing and you may be rewarded with a whole new group of loyal customers. Chrome Systems' GM explains how you can get started.