TARGETING
Published: June 18, 2009
Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.
Published: June 15, 2009
If legislators have their way, our industry could face a grim future. Find out what could happen if we don't start working with lawmakers on targeting requirements.
Published: May 21, 2009
Is it time for marketers and data companies to consider another standard for what data can be collected on consumers? Here's how to avoid another backlash.
Published: June 18, 2009
By Jeff Hirsch
Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.
Behavioral targeting can enhance online advertising, but consumers must feel safe with regard to their information. Here's how marketers can demonstrate their responsibility.
Published: June 15, 2009
By Chad Little
If legislators have their way, our industry could face a grim future. Find out what could happen if we don't start working with lawmakers on targeting requirements.
If legislators have their way, our industry could face a grim future. Find out what could happen if we don't start working with lawmakers on targeting requirements.
Published: May 21, 2009
By Tom Hespos
Is it time for marketers and data companies to consider another standard for what data can be collected on consumers? Here's how to avoid another backlash.
Is it time for marketers and data companies to consider another standard for what data can be collected on consumers? Here's how to avoid another backlash.
Published: May 11, 2009
By Joe Kyriakoza
Looking for increased impact with a reduced budget? A combination of targeting approaches can boost purchase intent by 45 percent while doubling positive brand perception.
Looking for increased impact with a reduced budget? A combination of targeting approaches can boost purchase intent by 45 percent while doubling positive brand perception.
Published: April 24, 2009
By Jodi Harris
Contextual advertising can offer reach, relevance, and scale to large and small business marketers, but it also suffers from limitations and a lack of understanding. Take a look at some progress the industry is making to bring this strategy into the limelight.
Contextual advertising can offer reach, relevance, and scale to large and small business marketers, but it also suffers from limitations and a lack of understanding. Take a look at some progress the industry is making to bring this strategy into the limelight.
Published: April 21, 2009
By Jeff Hirsch
Behavioral targeting provides marketers with an effective tool for reaching the growing U.S. Hispanic population, without breaking the bank. Here's how.
Behavioral targeting provides marketers with an effective tool for reaching the growing U.S. Hispanic population, without breaking the bank. Here's how.
Published: March 31, 2009
By Meir Zohar
Google's foray into BT has some specialists concerned, but the search giant's arrival may be the push the industry needs to progress. Here's why.
Google's foray into BT has some specialists concerned, but the search giant's arrival may be the push the industry needs to progress. Here's why.
Published: March 16, 2009
By Andreas Roell
In the coming years, current behavioral targeting technologies will give way to the use of AI. Here are the benefits -- and challenges -- that the future holds.
In the coming years, current behavioral targeting technologies will give way to the use of AI. Here are the benefits -- and challenges -- that the future holds.
Published: March 05, 2009
By Tom Hespos
Lots of online ad salespeople can promise you exactly the audience you're looking to target. But what happens when you dig deeper into how they're targeting ads?
Lots of online ad salespeople can promise you exactly the audience you're looking to target. But what happens when you dig deeper into how they're targeting ads?
Published: March 03, 2009
By Jim Meskauskas
If the issue of data ownership isn't settled properly, those who know far less about how behavioral targeting works are going to be the ones to shape how this business evolves.
If the issue of data ownership isn't settled properly, those who know far less about how behavioral targeting works are going to be the ones to shape how this business evolves.
Published: March 02, 2009
By Andreas Roell
Ad targeting has the potential to become more sophisticated and reach users in unexpected ways. Here are the fundamental shifts marketers are going to see in the near future.
Ad targeting has the potential to become more sophisticated and reach users in unexpected ways. Here are the fundamental shifts marketers are going to see in the near future.
Published: February 25, 2009
By David Kopp
There are many open-ended avenues to successfully reaching your target audience. Here are five steps to help determine the right goals and stick to a plan that works.
There are many open-ended avenues to successfully reaching your target audience. Here are five steps to help determine the right goals and stick to a plan that works.
Published: February 20, 2009
By Lotus Kam
By using your ad-delivery mechanism to promote your own brand, you can leverage your existing technology to connect with your audience and build loyalty.
By using your ad-delivery mechanism to promote your own brand, you can leverage your existing technology to connect with your audience and build loyalty.
Published: February 13, 2009
By Jeff Hirsch
To maximize returns during short holiday sales cycles, marketers need their messaging to be as exact as possible. Behavioral segments can help you reach the consumers you're actually looking for.
To maximize returns during short holiday sales cycles, marketers need their messaging to be as exact as possible. Behavioral segments can help you reach the consumers you're actually looking for.
Published: January 12, 2009
By Sean P. Egen
Questions surrounding transparency, privacy, value, and consumer preferences continue to plague the BT industry. Our panel of experts weighs in on how these issues are likely to shake out.
Questions surrounding transparency, privacy, value, and consumer preferences continue to plague the BT industry. Our panel of experts weighs in on how these issues are likely to shake out.
Published: December 18, 2008
By Meir Zohar
The best weapon publishers and advertisers have for fighting off the effects of the recession is consumer behavior data. Follow these tips for incorporating this powerful tool into your strategy.
The best weapon publishers and advertisers have for fighting off the effects of the recession is consumer behavior data. Follow these tips for incorporating this powerful tool into your strategy.
Published: December 15, 2008
By Trevor Wright
By engaging your audiences on an emotional level, you position yourself to shape their behavior. See how this tried-and-true offline strategy translates to the online world.
By engaging your audiences on an emotional level, you position yourself to shape their behavior. See how this tried-and-true offline strategy translates to the online world.
Published: December 03, 2008
By Roy de Souza
Advertisers usually love to buy re-targeting impressions, but they can't find enough of them. Here are some tips for getting more.
Advertisers usually love to buy re-targeting impressions, but they can't find enough of them. Here are some tips for getting more.
Published: November 17, 2008
By Sheldon Gilbert
Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver relevant content to your email subscribers.
Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver relevant content to your email subscribers.
Published: November 03, 2008
By Chad Little
Don't be discouraged if your budget pales in comparison to that of your competitors. Here's how to do more with less.
Don't be discouraged if your budget pales in comparison to that of your competitors. Here's how to do more with less.