TARGETING
Published: July 03, 2008
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
Published: June 25, 2008
Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.
Published: June 05, 2008
Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.
Published: July 03, 2008
By Tom Hespos
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
Published: June 25, 2008
By Reid Carr
Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.
Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.
Published: June 05, 2008
By Tom Hespos
Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.
Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.
Published: May 29, 2008
By Tom Hespos
You have a product launch coming up and success or failure depends on how far your limited ad budget can spread the word. Here's a new way to evaluate your media spend.
You have a product launch coming up and success or failure depends on how far your limited ad budget can spread the word. Here's a new way to evaluate your media spend.
Published: May 08, 2008
By Tom Hespos
Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.
Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.
Published: May 12, 2008
By Marla Schimke
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.
Published: April 28, 2008
By Jeff Hirsch
Find out how three elements, when combined, help publishers create a "perfect storm" of behavioral targeting opportunities essential to the lasting success of their websites.
Find out how three elements, when combined, help publishers create a "perfect storm" of behavioral targeting opportunities essential to the lasting success of their websites.
Published: April 10, 2008
By Terri Seligman
With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.
With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.
Published: April 08, 2008
By Sean X Cummings
The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.
The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.
Published: April 11, 2008
By Lauren Hudson
In light of the current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights and behavioral targeting.
In light of the current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights and behavioral targeting.
Published: April 03, 2008
By Tom Hespos
As a media buyer, you really have to dive into the weeds to find out how ads are being targeted. But understanding BT methodology pays handsome dividends.
As a media buyer, you really have to dive into the weeds to find out how ads are being targeted. But understanding BT methodology pays handsome dividends.
Published: March 20, 2008
By Bob Dykes
Marketers have gone from mass marketing to macro targeting, but the process can be even more efficient. Find out how.
Marketers have gone from mass marketing to macro targeting, but the process can be even more efficient. Find out how.
Published: March 05, 2008
By Sarah Welch
As marketers test BT waters, they will need to come to grips with a still-evolving landscape and integrate some of the key lessons of the past 10 years.
As marketers test BT waters, they will need to come to grips with a still-evolving landscape and integrate some of the key lessons of the past 10 years.
Published: February 19, 2008
By Jim Meskauskas
Our media strategies editor lays out some guidelines for navigating the technologically dependant, data-driven media and marketing environment.
Our media strategies editor lays out some guidelines for navigating the technologically dependant, data-driven media and marketing environment.
Published: February 21, 2008
By Meir Zohar
Here are five ways behavioral targeting can boost a website's bottom line.
Here are five ways behavioral targeting can boost a website's bottom line.
Published: January 22, 2008
By Jim Meskauskas
With enough of the right kind of data, marketers can learn a lot more about what to do next, not just a lot about what they've already done.
With enough of the right kind of data, marketers can learn a lot more about what to do next, not just a lot about what they've already done.
Published: January 09, 2008
By Bill Gossman
As we start the new year, Revenue Science's CEO examines some key changes to the online landscape that will affect how marketers connect with consumers through BT.
As we start the new year, Revenue Science's CEO examines some key changes to the online landscape that will affect how marketers connect with consumers through BT.
Published: January 04, 2008
By Marla Schimke
Revenue Science's VP of marketing provides an insightful look at some of the BT concepts sure to fall in your favor for the upcoming year.
Revenue Science's VP of marketing provides an insightful look at some of the BT concepts sure to fall in your favor for the upcoming year.
Published: December 14, 2007
By Michael Estrin
Depending on who you ask, the proposed DNT list is either a massive mistake or a step in the right direction. Find out the pros and cons of an idea that could radically alter the marketing landscape.
Depending on who you ask, the proposed DNT list is either a massive mistake or a step in the right direction. Find out the pros and cons of an idea that could radically alter the marketing landscape.
Published: December 04, 2007
By Mike Svatek
Is your current targeting strategy fundamentally flawed? Baynote Inc.'s marketing director looks to the tiny kings of communal thinking for a better way to reach customers.
Is your current targeting strategy fundamentally flawed? Baynote Inc.'s marketing director looks to the tiny kings of communal thinking for a better way to reach customers.