By Jim Meskauskas Published March 31, 2009
If your site launched more than a year ago, it's time to dust it off and give it an overhaul. Here's a look at digital engagement and a recently published book that will transform the digital space.
By Brian Reich Published November 07, 2007
"The Internet Advocacy Book" offers tips, techniques and case studies for nonprofits and corporations alike to get the most from their online presence.
By Don E. Schultz Published October 26, 2007
In this book review, the authors make an organized plea that advertising firms and their people become more financially focused.
By Larry Everling Published September 14, 2007
In a new book, the Carat North America CEO tells us to follow the money, but it may take some time to determine the exchange rates.
By John Durham Published September 10, 2007
Whether new to the business or an old-timer, these books selected by marketing professor Durham will give your career a jumpstart.
By Phil Gomes Published July 20, 2007
A new-media consultant reviews Paul Gillin's "The New Influencers: A Marketer's Guide to the New Social Media."
By Brandon Gutman Published April 06, 2007
iMedia's recruiting columnist reviews a powerful guide for managers looking to rise above the chaos and create meaningful change.
By Dave Morgan Published November 29, 2006
TACODA's founder reviews Rex Briggs and Greg Stuart's "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds."
By Doug Schumacher Published November 16, 2005
Nick Wreden's new book argues that most brand marketers are out of synch with both their consumers and their management -- learn what they should do about it.
By Dave Morgan Published June 10, 2005
In the iMedia Book Club, TACODA's Dave Morgan reviews “Life After the 30 Second Spot” -- the new book by iMedia Editor at Large Joseph Jaffe.
By Brad Berens Published October 04, 2004
Interactive marketing guru Don E. Schultz lists the five books that all marketers should be reading.
By Dave Chase Published November 01, 2004
Altus Alliance's Dave Chase reviews "The Wisdom of Crowds" by James Surowiecki and lets us know what marketers can get from this book.
By Doug Schumacher Published December 02, 2004
Basement Inc. president Doug Schumacher reviews "How Customers Think" by Gerald Zaltman.
By G. Simms Jenkins Published February 23, 2005
Simms Jenkins reviews email marketing guide "Sign Me Up" by Matt Blumberg and Michael Mayor.
By Jim Meskauskas Published March 17, 2005
Jim Meskauskas reviews "When Customers Talk… Turn What They Tell You into Sales" by T. Scott Gross.
By Lynn Moss Published April 28, 2005
Email marketer Lynn Moss reviews "The Quiet Revolution in Email Marketing" by Bill Nussey.
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1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 big SEO changes you might have missed
5 8 tips for launching an effective paid Facebook campaign
