| Saturday, September 24th |
| 6:30pm |
Marketers Only Cocktail Reception and Dinner |
Sponsored by |
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| Sunday, September 25th |
| 1-7pm |
Registration Desk Open/Welcome Reception |
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| 8am-3pm |
Brand Marketers Only Breakfast & Meeting |
Sponsored by
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| 5:15-6:30pm |
Sponsored Media Presentations (Brand Marketers attend), Constellation A.
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| 7:00-10:00pm |
Opening Cocktail/Networking Reception |
Sponsored by
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| Monday, September 26th: Opening Day |
| 7am-5pm |
Wi Fi Lounge |
Sponsored by
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| 7:30-8:30am |
Sponsored Media Presentations & Breakfast
(Brand Marketers Only) |
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| 7:45-8:30am |
Industry Participant Breakfast
"Driving Advertising Scale and Yield: The Holy Grail for Online Publishers"
Scot McLernon, SVP Sales, CBS Digital Media
John Durham, VP Business Development, Carat Fusion
Lorraine Ross, VP Ad Sales, USATODAY.com |
Sponsored by
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| 8:30-8:45am |
Transition/Networking Break |
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| 8:45-9am |
Welcome Remarks
Rick Parkhill, President, iMedia Communications |
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| 9:00-9:45am |
Keynote: Ted Leonsis, Vice Chairman/President of AOL Audience Business, America Online, Inc.
Ted Leonsis is the longest tenured senior-level AOL executive and has served in multiple leadership capacities during his dozen years with the company. He is originally credited with positioning America Online as a media company, inventing the channel programming model for the industry, programming the first original content sites in cyberspace, making more than 25 profitable venture capital investments for the company.
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| 9:45-10:15am |
Emerging Media Presentation
Presenter: Rishad Tobaccowala, Chief Innovation Officer, Publicis Groupe Media
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| 10:15-10:30am |
Transition/Networking Break |
Sponsored by
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| 10:30-11:15am |
Discussion: "Turnaround Story"
Julie Roehm, Director, Marketing Communications, Chrysler Group Marketing
This session discusses how interactive increased from 2% to 20% of the budget, and provides a top ten list for use in pitching the CMO to spend more on interactive. |
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| 11:15am-12:00pm |
Working Group Forums
Topic A: In-Game Advertising
Topic B: Integrating Offline and Online
Topic C: Best Practices For Branding Using Sponsored Content Online
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| Noon |
Boxed Lunches/Recreation Activities |
Sponsored by
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| 6:30-7:30pm |
Cocktail/Networking Reception |
Sponsored by
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| 7:30-10:00pm |
Dinner |
Sponsored by
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| 10:00 - Midnight |
After Dinner Reception |
Sponsored by
tvguide.com |
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| Tuesday , September 27th |
| 7am-5pm |
WiFi Lounge |
Sponsored by
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| 7:45-8:30am |
Sponsored Media Presentations & Breakfast
(Brand Marketers Attend) |
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| 7:30-8:30am |
Industry Participant Breakfast |
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| 8:30-8:45am |
Networking/Transition Break |
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| 8:45-8:50am |
Opening Remarks |
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| 8:50-9:40am |
Keynote: “Undeniable Outcomes”
Dr. Peter Sealey, Founder & CEO of Los Altos Group, will discuss how brand marketers can navigate change, use core principles to make decisions about a brand, and leverage alternative models that go beyond traditional media. |
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| 9:45-10:00am |
Networking/Transition Break |
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| 10:00-10:45am |
Insight Presentation: "Digital Moms"
Meridith Jamin, Managing Partner, Director of Consumer Insights, Mediaedge:CIA
Qualitative study on digital moms depicting how emerging technology changes the way they manage their lives and interact with the world.
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| 10:45-11:15 |
Insight Presentation: "Good Times for Behavioral Targeting" |
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| 11:15-12:15 |
Working Group Forums
Topic D: Gaming
Topic E: Integrated Brand Response
Topic F: Digital Influence
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| 12:15-1:45pm |
Luncheon/Networking |
Sponsored by
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| 1:45-2:30pm |
Creative Presentation: "Top 10 Creative Best Practices"
Mike Yapp, National Executive Creative Director, Carat Fusion
Demonstrates how the best creative is the most effective. |
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| 2:30-3:00pm |
Building and Tracking Brand Loyalty with Online Promotions
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| 3:00-4:00pm |
Marketer Group Meeting
(Brand Marketers attend) |
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| 6:30-7:30pm |
Cocktail/Networking Reception |
Sponsored by
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| 7:30-10:00pm |
Dinner |
Sponsored by
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| Wednesday, September 28th |
| 8:00-8:45am |
Networking Breakfast |
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| 8:45-9:15am |
Opening Remarks |
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| 9:15-9:30am |
Marketer Feedback |
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| 9:30am |
Closing Remarks
Rick Parkhill, President, iMedia Communications |
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