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A manual for the brand-agency-vendor relationship

By Dax Hamman Published May 03, 2012

The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.

How to behave like a brand leader

By Jordan Berg Published April 18, 2012

Many companies focus solely on entertainment, but the smart ones are moving beyond the status quo. Gain a loyal following with these five admirable brand behaviors.

4 ways agencies and clients can avoid a death match

By Josh Dreller Published April 04, 2012

No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it.

3 brands that made the wrong friends

By Jim Nichols Published March 23, 2012

When brands open up to make friends, they become vulnerable to enemies lurking around the corner. Here are brands that attracted the wrong kind of "support" and four tips to avoid it.

4 brands that took a stand

By Michael Estrin Published March 06, 2012

Should brands talk politics, religion, and social issues? These brands did. See if it worked out for them.

Key takeaways from political campaigning

By Bryan Gernert Published March 05, 2012

To achieve success, political and brand marketers need to ensure that their "products" connect with consumers. Read on for important takeaways from the presidential primaries.

Horror stories from agency clients

By Lucia Davis Published March 02, 2012

Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.

4 steps to a balanced direct marketing strategy

By Rob McCready Published February 23, 2012

Driving sales through a direct response model without upsetting the delicate ecosystem of the traditional dealer network is often difficult. Here's how to keep the balance when using direct marketing for ecommerce.

Digital marketing's 4 biggest disappointments

By Jim Nichols Published February 08, 2012

As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.

A marketer's guide to agency-client relations

By John Mustin Published December 16, 2011

To become an agency of the future, marketers must retrace the past. Here are key insights into the agency-client relationship and some tips to ensure success.

How your agency is ripping you off

By Sean X Cummings Published December 09, 2011

Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.

How to hit $500 million in 4 years

By Sarah Fay Published November 23, 2011

What's the secret? Making the right early partnerships? Hitting the right business model? Buddy Media CEO Michael Lazerow reveals how his company grew so quickly.

Nickelodeon taps your '90s memories in this year's campaigns

By Jack Daley Published November 18, 2011

If you liked the original "Teenage Mutant Ninja Turtles," maybe you'll introduce your kids to them! At least that's what Nickelodeon is hoping. Nick's Jack Daley tells us more.