By Jim Nichols Published February 08, 2012
As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.
By John Mustin Published December 16, 2011
To become an agency of the future, marketers must retrace the past. Here are key insights into the agency-client relationship and some tips to ensure success.
By Sean X Cummings Published December 09, 2011
Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.
By Sarah Fay Published November 23, 2011
What's the secret? Making the right early partnerships? Hitting the right business model? Buddy Media CEO Michael Lazerow reveals how his company grew so quickly.
By Jack Daley Published November 18, 2011
If you liked the original "Teenage Mutant Ninja Turtles," maybe you'll introduce your kids to them! At least that's what Nickelodeon is hoping. Nick's Jack Daley tells us more.
By Juan Silvera Published November 17, 2011
Union Bank's SVP of eMarketing Juan Silvera is excited about tablets. Here he discusses the up-and-coming consumer technology that he has his eye on.
By Katelyn Watson Published November 16, 2011
We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI.
By Christian Oestlien Published November 16, 2011
We spoke with Christian Oestlien, Google's head of social advertising products, about how brands can use their Google+ pages and what's coming next.
By Aaron Emigh Published November 15, 2011
Shopkick is partnering with major retailers to reward consumers for "checking in" locally. The company's Aaron Emigh tells us how consumers are using their devices in stores.
By Kevin Smith Published November 14, 2011
Find out why the unified marketing agency is so good at creating content for devices and platforms, and why they won a small agency "campaign of the year" award.
By Bryan Seltzer Published November 11, 2011
What if you could have a more comprehensive picture of your target consumers' online and offline behavior? Lotame's Bryan Seltzer has some advice for how to do it.
By Mark Aronoff Published November 10, 2011
Mediaplex powers the dynamic shopping features for companies including eBay and United Airlines. In this video, Mediaplex's Mark Aronoff shares his top advice.
By Robert Leon Published November 09, 2011
To many consumers, Meebo is a discovery toolbar at the bottom of their websites. To Sony, Meebo is a partner in the movie trailer distribution process. Meebo's Robert Leon gives us the 411.
By John Bohan Published November 08, 2011
Chances are you're making two common mistakes on Facebook. SocialTyze's John Bohan dissects IHOP's "Breakfast Bracketology" and the "Puss in Boots" campaigns to show you how to avoid these classic Facebook pitfalls.
By Aaron Emigh Published November 07, 2011
Will consumers embrace the QR code in 2012? What else could take its place? Will NFC (near field communication) be a viable option? Shopkick's Aaron Emigh gives us the insider's lowdown.
By Jeramie McPeek Published November 04, 2011
The Phoenix Suns' VP of digital, Jeramie McPeek, gives us a sneak peek at what he is working on this year.
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Full Summit Calendar | Request Invite
1 A social media planner's guide to pleasing the boss
2 5 hot new jobs for digital marketers
3 Digital marketing's 4 biggest disappointments
4 5 winning demographics you should be tracking
5 8 tips for launching an effective paid Facebook campaign
