Dax Hamman

A manual for the brand-agency-vendor relationship

The constant shifts in relationships among brands, agencies, and media vendors can lead to confusion. But for those paying close attention in this evolving landscape, opportunity abounds. Here's why.

Jordan Berg

How to behave like a brand leader

Many companies focus solely on entertainment, but the smart ones are moving beyond the status quo. Gain a loyal following with these five admirable brand behaviors.

Josh Dreller

4 ways agencies and clients can avoid a death match

No one should get held back from doing great work because of simple issues that can be solved with effective dialogue. Here's how you can evolve the conversation and get rewarded for it.

Jim Nichols

3 brands that made the wrong friends

When brands open up to make friends, they become vulnerable to enemies lurking around the corner. Here are brands that attracted the wrong kind of "support" and four tips to avoid it.

Michael Estrin

4 brands that took a stand

Should brands talk politics, religion, and social issues? These brands did. See if it worked out for them.

Bryan Gernert

Key takeaways from political campaigning

To achieve success, political and brand marketers need to ensure that their "products" connect with consumers. Read on for important takeaways from the presidential primaries.

Lucia Davis

Horror stories from agency clients

Read about agencies behaving badly, from consistently ignoring client needs to not even knowing what their brand partners do.

Rob McCready

4 steps to a balanced direct marketing strategy

Driving sales through a direct response model without upsetting the delicate ecosystem of the traditional dealer network is often difficult. Here's how to keep the balance when using direct marketing for ecommerce.

Jim Nichols

Digital marketing's 4 biggest disappointments

As an industry, we expect too much from new tools -- and are constantly disappointed. Check out these digital developments that couldn't live up to marketers' expectations.

John Mustin

A marketer's guide to agency-client relations

To become an agency of the future, marketers must retrace the past. Here are key insights into the agency-client relationship and some tips to ensure success.

Sean X Cummings

How your agency is ripping you off

Intentional or not, there are countless ways your agency is ripping you off, and almost all of them can be avoided. Here are a few pointers that will help you restructure your account and save massive amounts of money.

Sarah Fay

How to hit $500 million in 4 years

What's the secret? Making the right early partnerships? Hitting the right business model? Buddy Media CEO Michael Lazerow reveals how his company grew so quickly.

Nickelodeon taps your '90s memories in this year's campaigns

Nickelodeon taps your '90s memories in this year's campaigns

If you liked the original "Teenage Mutant Ninja Turtles," maybe you'll introduce your kids to them! At least that's what Nickelodeon is hoping. Nick's Jack Daley tells us more.

Why tablets open new marketing possibilities for financial institutions

Why tablets open new marketing possibilities for financial institutions

Union Bank's SVP of eMarketing Juan Silvera is excited about tablets. Here he discusses the up-and-coming consumer technology that he has his eye on.

3 important ways to use your Google+ brand page

3 important ways to use your Google+ brand page

We spoke with Christian Oestlien, Google's head of social advertising products, about how brands can use their Google+ pages and what's coming next.

Katelyn Watson

5 ways to reduce your internet marketing costs

We're all challenged to do more with less. Here are some great ways to save on internet marketing costs while boosting your ROI.