Jesse Kirshbaum

Why your brand will lose without artistic partnerships

Today's young consumers are interested in creating experiences with their favorite musicians. See how brand building has changed over the past few decades.

Gabe Fenigsohn

3 ways to build brand equity through prestige marketing

Luxury branding can transform you into a trendy and desirable entity. Incorporate these tips into your own strategy.

Drew Hubbard

6 companies that got caught in epic marketing fibs

In order to appeal to audiences, brands occasionally stretch the truth -- or simply ignore it altogether. These are just a few examples of big names that tried to sneak one past us.

Paul Jacobs

The essential guide to rebranding

Is your company ready for a new look? Follow these tips for successful rebranding.

Michael Estrin

The 5 best brand comebacks

Everyone loves a comeback. Discover which brands overcame past troubles and returned for another act.

David Zaleski

The definitive ranking of 25 horrible brand mascots

From the ugly to the racist and every strange stop in between, we've put together the most outrageous brand mascots ever conceived. Let the offense commence.

Brendan Morrissey

How to strengthen the relationship between brands and retailers

Online research and in-store interactions are both vital parts of how people shop today. Find out how digital can form successful partnerships with brick and mortar counterparts.

Mark Arnold

3 brands suffering from identity crises

Whether it's mixed marketing messages or multiple personalities, it's easy to experience an identity crisis. To safeguard your own corporate identity, consider these suffering brands.

Anna Johansson

CEOs whose marketing departments probably hate them

CEO blunders have the power to undo years of solid marketing work. Here are the executives whose bad decisions make them easy to hate.

Anna Kassoway

Why brands are letting consumers power their advertising

Advertising is broken -- but it doesn't have to be. Here's why marketers are relinquishing control of their brands to consumers.

Michael Estrin

11 facts that will make you love these brands

Truth is certainly stranger than fiction, but it's also stronger than an advertisement. Here are the brands that have real facts on their side.

Dan Sullivan

2 companies that combatted persistent brand myths

When the brand's image was being threatened, both Starbucks and Heineken managed to divert potential damage. Here are the tactics that saved their reputations.

Tamara Littleton

5 brands that climbed out of reputation hell

Is your brand prepared to deal with a major crisis? Take a look at how these companies rebounded after falling hard from grace.

Andrew Lipsman

Why the "retail funk" will soon come to an end

With many economic indicators on the upswing, retailers are left wondering why consumer spending has remained lukewarm. Here's what the future looks like.

Kyle Montero

Brands that need to be saved by CMOs

A number of brands have recently made CMO hires during problematic times. Here's a look at companies that are counting on CMOs for serious change.

Michael Estrin

8 ways brands screw up when asking for customer feedback

If brands aren't considering the best ways to converse with customers, they are missing out on priceless insights. Here's how to begin.