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Brand Summit
Schedule
"Whose Brand is it Anyway?
Marketing in the Age of Consumer Control"
| Saturday,
February 5th |
| 6:30pm |
Marketers Only Cocktail Reception and Dinner |
Sponsored by
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| Sunday,
February 6th |
| 1-7pm |
Registration Desk Open/Welcome Reception |
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| 8am-3pm |
Brand Marketers Only Breakfast & Meeting |
Sponsored by
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| 4:30-5:30pm |
Brand Marketer Meeting and Sponsored Media Presentations |
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| 6-9pm |
Super Bowl Party (Opening Cocktail/Networking Reception) |
Sponsored by
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| Monday,
February 7th: Opening Day |
| 7am-5pm |
Wi Fi Lounge |
Sponsored by
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| 7:30-8:30am |
Sponsored Media Presentations & Breakfast
(Brand Marketers Only) |
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| 7:30-8:30am |
Industry Participant Breakfast: "Blogs: Phenomena or Force?"
Jeff Jarvis, President and Creative Director, Advance.Net |
Sponsored by
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| 8:30-8:45am |
Transition/Networking Break |
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| 8:45-9am |
Welcome Remarks
Rick
Parkhill, President, iMedia Communications |
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| 9-9:50am |
Keynote - "Finding the Voice of the Web"
Lloyd Braun, Head of Yahoo! Media Group, Yahoo!
Lloyd Braun joined Yahoo! in November 2004 as head of Yahoo!'s media and entertainment division, responsible for developing unique and compelling content for Yahoo!'s leading content properties. In this role, he oversees Yahoo!'s movies, TV, entertainment, music, games, finance, news and weather, sports, health and kids businesses.
Prior to joining the company, Braun served as chairman of ABC Entertainment Television Group, a division of The Walt Disney Company, a position he held from January 2002 until April 2004. He served as co-chairman of the division from July 1999. In this position, Braun had responsibility for all creative, programming and business areas of the division, which encompassed Touchstone Television and ABC Entertainment. During his tenure with the ABC Entertainment Television Group, Braun initiated and oversaw the development and production of such successful programs as "My Wife and Kids," "According to Jim," "Alias," "The Bachelor," "Extreme Makeover," and "8 Simple Rules." At the same time, he shepherded Touchstone Television into one of Hollywood's top suppliers of series programming.
Before overseeing the consolidation of Buena Vista Television Productions (BVTP) and ABC's Primetime Division into ABC Entertainment Television Group, Braun served as chairman of BVTP from April 1998 to July 1999, and was responsible for both the Touchstone Television and Walt Disney Network Television divisions.
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| 9:50-10:15am |
Insight Presentation - "Integrated Streaming Campaigns: Rating their Effectiveness"
Erin Hunter, Senior Vice President, comScore Networks, Inc.
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| 10:15-10:30am |
Transition/Networking Break |
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| 10:30-11:15am |
Top Marketer Panel Discussion -
"How Do Expanding Channels Influence Paths of Purchase?"
Invitations outstading:
Moderator: Ian Beavis, former SVP Marketing, Mitsubishi Motors
Stephen Blumberg, Mastercard International, Director of New Technology, Global Media & New Channels
Erik Whiteford, Director of Marketing, EA Sports Brand, Electronic Arts
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| 11:15-11:20am |
Transition Remarks
Rebecca Weeks, Content Director, iMedia Summits
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| 11:20am-12:00pm |
Keynote - "The Power of Precision: Capturing and Leveraging Customer Information"
Jeff Zabin, Director of Marketing, Fair Isaac Corporation and author of Precision Marketing
Jeff Zabin is director of marketing at Fair Isaac Corporation and co-author of two books: The Seven Steps to Nirvana (McGraw-Hill, 2001) and Precision Marketing (Wiley, 2004). He has written articles published in DIRECT Magazine, CRM Magazine and CMO Magazine and his research has been published in leading academic journals, including the Journal of the Academy of Marketing Science. Zabin is a frequent speaker for business forums in North America and Europe, and a trustee of the Marketing Science Institute. A graduate of the University of Wisconsin, and a returned Peace Corps volunteer, he is often included in lists of Chicago’s most influential IT professionals.
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| Noon |
Super Bowl Winners and Losers
Bob Garfield, "Garfield's Ad Review, Advertising Age |
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| Noon - 12:30 pm |
Boxed Lunches/Recreation Activities
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Sponsored by
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| 6:00-7:00pm |
Cocktail/Networking Reception
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Sponsored by
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| 7:00-10:00pm |
Dinner |
Sponsored by
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| Tuesday
, February 8th |
| 7am-5pm |
WiFi Lounge |
Sponsored by
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| 7:30-8:30am |
Sponsored Media Presentations & Breakfast
(Brand Marketers Attend)
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| 7:30-8:30am |
Industry Participant Breakfast
"Wake-up Call: An Intimate Breakfast Gathering for Sellers"
Doug Weaver, President, Upstream Group
Neil Perry, President, Neil Perry Associates, Inc. |
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| 8:30-8:45am |
Networking/Transition Break |
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| 8:45-8:50am |
Opening Remarks
Brad Berens, Executive Editor, iMedia Communications |
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| 8:50-9:25am |
Keynote - "WANTED: Media Concierge"
Joe Uva, President & CEO, OMD Worldwide
Joe Uva will describe the key lessons learned by experiencing cable's growth, as well as predict what may unfold in the future of measured media.
Joe Uva is President and CEO of OMD, one of the largest and most innovative media communications specialists in the world. OMD had the distinction of winning more honors at the 51st International Advertising Festival than any of its competitors, taking home the Grand Prix and three Media Lions. OMD U.S. was formed in 2002 through the media consolidation of three of the most creatively awarded advertising agencies: BBDO, DDB and TBWA. OMD’s powerhouse domestic network delivers unmatched creativity and media innovation to Cingular, Bank of New York, Visa, FedEx, Georgia Natural Gas, PepsiCo, Wrigley, Chicago Tribune, Dell, Hormel, LensCrafters, JCPenney, Sterling Jewelers, Hershey and Hertz.
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| 9:25-9:55am |
Presentation: "Building Word of Mouth through Community Marketing"
Steve Rubel, Vice President, Client Services, CooperKatz & Company
In the age of the empowered consumer, advertisers are learning to use invitation versus intrusion, and to look beyond the spaces we traditionally think of as messaging environments. What can we actually do to leverage the consumer's voice? How do we deal with a consumer whose voice rivals, maybe even trumps, our own?
Steve Rubel, an expert in integrating community marketing and Weblogs into traditional campaigns, will describe how brand marketers can create two-way, direct dialogue with consumers.
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| 9:55-10:10am |
Networking/Transition Break |
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| 10:10-11:00am |
Panel Discussion: "MMM meets WWW: Marketing Mix Modeling in the Interactive Age"
Moderator: Doug Weaver, President, Upstream Group
John Nardone, Executive Vice President- Product Development and Marketing, MMA
Gerard Broussard, Sr. Partner, Director of Analytics, MOne
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| 11:00-Noon |
Breakout Sessions:
Integrated Direct Marketing
Mark Hughes, CEO, Buzz Marketing
Maria Mandel, Partner, Director of Digital Innovation, Ogilvy Interactive
Multi-Cultural Marketing
Peter Blacker, Vice President, International & Multicultural, AOL Media Networks
Erin Patton, President, The Mastermind Group
Stacy Crespo, Motorola, Director of Business Development & Partnership Strategies
Behavioral Targeting
Moderator: Sean Finnegan, US Director, OMD Digital
Dave Morgan, CEO, TACODA
Omar Tawakol, Senior Vice President of Marketing, Revenue Science
Adware
Alan Chapell, President, Chapell & Associates
Trevor Hughes, Executive Director, Network Advertising Initiative (NAI)
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| 12:00-1:40pm |
Luncheon/Networking |
Sponsored by
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| 1:45-2:15pm |
Research Study: "Harnessing the Impact of High Speed"
Neil Perry, President, Neil Perry Associates, Inc.
Pam Horan, VP Marketing & Membership, Online Publishers Association
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| 2:15-3:00pm |
Insight Presentation: "An Essential Part of Everyday Life"
Dr. Jeff Cole, Director, USC Annenberg School Center for the Digital Future
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| 3:00-4:00pm |
Marketer Group Meeting
(Brand Marketers attend)
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| 6:00-7:00pm |
Cocktail/Networking Reception
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Sponsored by
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| 7:00-9:30pm |
Dinner |
Sponsored by
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| 9:30-11:30pm |
After-Dinner Reception |
Sponsored by
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| Wednesday,
February 9th |
| 7:45-8:45am |
Networking Breakfast |
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| 8:45-9:00am |
Opening Remarks
Brad Berens, Executive Editor, iMedia Communications
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| 9:00-9:30am |
Marketer Feedback |
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| 9:30-10am |
Closing Remarks
Rick Parkhill, President, iMedia Communications
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Schedule - subject to change |
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